√ Offers traditional to digital marketing solutions for emerging B2B / B2C product & service units, technology & non-technology-enabled startups, Small to Medium Enterprises (SMEs) and future Fortune 1000 legacy companies
√ Provides marketing leadership, marketing audit, marketing management advisory, consulting, and related problem-solving activities for upcoming product-led and performance-driven businesses
√ Presents fresh and privileged insights on Customer-Centric Marketing Management (Customer Acquisition to Customer Retention, Customer Experience, Customer Recovery, Customer Service Quality), Consumer Insight, Market Research & Data Analysis, Competitive Analysis, Strategic Planning & Business Strategy, Strategic Marketing & Marketing Strategy Management, Segmenting, Targeting & Positioning, Category Management, Brand Building / Brand Strategy / Brand Management, Creative Strategy / Creative Development, Integrated Marketing Communications, Advertising & Promotions, Corporate Communications (CSR / PR / Advocacy), New Product Development, New Product Introduction, Agency & Supplier Relations, Strategic Alliances & Brand Partnerships, Events/Activations, Business Development, Account Management, People Management, Budget / P&L.
√ Ongoing fixation on Revenue Operations & Marketing Operations for brand/category/industry leaders, trailblazers and change makers
IMA MAD MS - Independent Mentor/Advisor on Mainstream, Alternative & Digital Marketing for Startups
*MAD is Mind (M) + Action (A) = Destiny (D)
E-Mail: ayadecastro@imamadms.com
URL: imamadms.com
Request A Call: https://clarity.fm/aya (Pro bono link is available for qualified individuals and organizations.)