Where I excel:
⭐ Data Strategy/ Digital Transformation/ Business Partnering/ Consulting
Working with organisations to understand their Data/ AI/ Analytics/ Insight/ BI/ CRM/ CX challenges, develop a strategy & deliver programmes of work to transform their capability (people, tools, data & processes). Including business analysis, business case creation, securing advocacy/ investment, stakeholder management, influencing at board level, project/ programme management, business partnering, vendor management, organisational model design.
⭐ Data Translator - acting as the bridge between the business need and the technical solution. Translating data into commercial outcomes/ benefits to stakeholders – storytelling/ articulating the 'so what’.
Building, developing, coaching & directing talented high performing global teams to perform Data & Analytics & drive proactive insight as a service into the heart of a business to influence decision making.
⭐ Insight/ Marketing Analytics/ CRM/ CVM/ Customer Experience
Improving customer experience, acquisition, value & retention using a data driven approach and automation/ decisioning.
⭐ Data Visualisation/ BI
Democratising data via self serve visualisations embedded in Salesforce.com e.g. using Tableau & Einstein to drive targeted sales activity to 1000+ sales associates across 50 markets.
Extensive experience in:
• Data Analytics/ Data Science/ AI/ Digital Analytics – SQL, SAS, Einstein
• BI/ Data Visualisation – Tableau, Power BI, Qlik
• CRM/ CVM / Marketing Automation – Salesforce, Pega, Eloqua
• Data Strategy
• Customer Experience
• Marketing Analytics/ Segmentation/ Market & Competitor insight
• Use case shaping, value tracking/ realisation
• Product owner
• Agile practitioner - Jira
• Cloud (AWS, Azure, Snowflake, GCP)