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LT$1.67/min per minute(2)Get It Together: Product, Design, Marketing & Your CustomerLindsay Tabas • Philadelphia, PACreated 8 years ago in Business / Getting StartedJust like a personal trainer has a battery of tests to assess your fitness…I evaluate the health of your total business. We'll identify those unique multi-win solutions that drive growth. As a systems engineer, I put structure & process around things for you - we'll talk about the actual specifics & details to get you on the yellow brick road. Clients include: + 30 startups + 4 Fortune 100 + 3 Privately Held $1bb+ revenue + 50-some small business owners Experience: * Entrepreneur / Solo Practice: 3 years. * Crossing the chasm between tech & people since 2005. * Techstars coach -> taught 12 startups about UX over 8 weeks. * 2 degrees in engineering, technology & design. * Female in tech, and not going anywhere. * 1 failed e-commerce shop (plenty of lessons to share!) * Previously obtained group fitness & personal training certification.Lindsay Tabas Philadelphia, PA(2)
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Lindsay provided great insight and advice during our 30-minute chat. She was very helpful in guiding me to what my next steps should be at this stage of building my business. I thought her advice was useful and her communication style was great. I loved how she was concise and to the point. Thank you Lindsay!
Source: Clarity Rosie Lau Feb 9, 2017I'm just going to come out and say it. I don't like either of these two guys' responses. You cannot build a Minimal Viable Product without The Real MVP: the Most Valuable Problem. This is the problem that is so painful your target customers will PAY YOU to solve it.
95% of your startup business can be started, tested and figured out before a software developer is involved.
For example, a woman comes on Shark Tank to pitch her chocolate pretzel business. She's gotten her products into stores like Neiman Marcus, Nordstrom, and Saks. She now has a HUGE order to fill for the holiday season but she doesn't have the capital to fulfill the order. So she raises money from the investors to pay for manufacturing because the business is there. She's proven it.
It's possible to do the same with building a software product, too! You can get investors to pay for the development work because your success/business is all but guaranteed.
Another example: My client is not technical at all. She has a serviced based business hosting events for like-minded singles in LA & NYC. She's going on 4 years. Now, she wants to build something scalable so she decides she needs an app...but she's not sure of all the features. Through our work together, in 3 months time, I had her prototyping the business assumptions of her new venture using only her Squarespace site...no developers needed.
I'd be happy to talk to you here or you can schedule a call on my website. Best, xx
100% before you can do anything else any of these other experts mention: You have to know exactly who your customer is and the problem you're solving for them. Do not go build a product without knowing these two things. Always know your customer first; that audience you are so passionate about you want to always find products to make their lives better.
I'm guest lecturing this evening and wanted to share the event in select groups on Facebook that are based in my city. I adapted each message slightly to make sure I was speaking to the right audience. Then, I posted the event to about 8 groups...without getting blocked.
Shaun Nestor is correct though: You have to be authentic and you have to contribute to the conversation. Facebook may block you or the group administrators may block you.
The Facebook groups in which I post are also groups in which I semi-regularly participate.
There's no replacement for building real relationships and strong ties within your network. They will be the best source for your professional, personal and business development.
Hi, very technical question. I believe most lawyers would suggest talking to...a lawyer. Either find a lawyer here on Clarity or check out https://www.lawtrades.com/
This is a great question and is often asked around the startup community. At a recent event, the three main ingredients the panelists concluded for fundraising are: 1) have a good story, 2) be prepared and 3) build relationships
You can start talking to investors now to build those relationships. Don't start by pitching to them, start by asking for advice. Be genuine.
A big milestone you want to get to BEFORE actually pitching is having a very tangible dollar amount that you need to get to the next milestone for your business. I call it the "rock-solid plan" when your financials line up with your marketing plans, product roadmap, and hiring plan.
Investors that do believe in you will want to know that the money they give you will get you to milestones like: Early Revenue, Product Market Fit, Cash Flow positive, etc.
Great question! It's awesome that you already have some "customers" and validation on the type of content that will work well.
My advice is to form a Customer Advisory Board with a few of the members. Do some exploratory research with them to find out how they'd like to see the community evolve. Do they have unmet needs that you could be serving?
I put this in another question but "Find products for your customers, not customers for your product." (Seth Godin)
There are so many options available to you! You could keep the community as-is, on Facebook, and start recruiting new members for a monthly fee. You could also move to an email list & charge partners for sponsored-content. And, you can also build out the website and try to push traffic to the site, making money off of Ad-Words.
It really depends on what you feel comfortable doing AND what your customers want from you, how you can continue to build value for them.
My philosophy is that you can take the guesswork out of building a business by doing research & asking your customers.
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers."
Always start with a customer you want to be in service to, and look to solve their problems.
Take an example like TaskRabbit. Using Jeff's suggestion that you start manually, I would suggest:
1) Start providing the services yourself by advertising your ability.
2) Grow the business to a point where it makes sense to have a technology solution as an intermediary because it's getting too hard to manage yourself.
Not only do you validate the need with the customer, but you've figured out how to make money in the process.
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