I help clients think about and do innovation better.
Career-long new-product-development expert, with client-side and agency experience.
Currently Principal and VP Innovation at Ideas To Go, Inc.
Before joining Ideas To Go, I took 14 products from concept to market, creating Year One and Year Two sales of over $350MM, while meeting or exceeding profit objectives.
I now enjoy helping companies create compelling new-product/-service concepts, and the packaging, positioning and other marketing communications that will help breakthroughs gain marketplace traction and franchise-building acceptance.
Specialties: Marketing Strategy, New Product Development, Insight-Driven Innovation, Fuzzy Front End, Front End of Innovation, Concept Development, Branding/Brand Identity, Positioning, Claimstorming, Voice of the Customer, Consumer Insights, Ethnography, Ideation, Idea Generation, Facilitation, Creative Process