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Clarity

adam hansen

Morristown, NJ

I help clients think about and do innovation better.
Career-long new-product-development expert, with client-side and agency experience.
Currently Principal and VP Innovation at Ideas To Go, Inc.
Before joining Ideas To Go, I took 14 products from concept to market, creating Year One and Year Two sales of over $350MM, while meeting or exceeding profit objectives.

I now enjoy helping companies create compelling new-product/-service concepts, and the packaging, positioning and other marketing communications that will help breakthroughs gain marketplace traction and franchise-building acceptance.

Specialties: Marketing Strategy, New Product Development, Insight-Driven Innovation, Fuzzy Front End, Front End of Innovation, Concept Development, Branding/Brand Identity, Positioning, Claimstorming, Voice of the Customer, Consumer Insights, Ethnography, Ideation, Idea Generation, Facilitation, Creative Process

$5.00/min

adam donates to Pencils of Promise ($0.00)

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Ideation Innovation Consumer Insights Concept Development Idea Generation Innovation Consulting Customer Insight Creative Concept Development Voice of the Customer

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Idea Generation and Concept Development for Products and Communication

13 years as innovation manager and director on client side, 13 years as innovation consultant across CPG, biotech/pharma and financial services.
Author, "Evolution Is Killing Innovation: Busting The Cognitive Biases Impeding Innovation."

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Reviews

Over my three decades in advertising, few, if any, clients can surpass the passion, intelligence, and creative energy of Adam Hansen. Adam has the rare ability to motivate and inspire team members to stretch farther and reach higher. He brings out the best in people. It was my pleasure to have worked with Adam. He is destined for success in the marketplace -- and more importantly, in life.

Bob Clancy Source: LinkedIn

Adam is a leader that truly knows how to motivate teams, see the big picture but not loose sight of the details. I have only the highest respect for him.

I could only hope that someday I have the chance to work with him again.

Kathleen Hustad Source: LinkedIn

Adam knows how to be creative with a purpose. He first seeks to understand the business need, then develops a project to deliver on that need. He knows how to adapt a basic structure, and having come from the client side in CPG, knows how to make sure the project's results can deliver tangible value.

Christopher Marshall Source: LinkedIn

At the National Perinatal HIV Hotline we fondly refer to Adam as "The Wizard". Adam has kindly volunteered his creative genuis with our program for the last two years. Following each ideation session with Adam, our group is bouyant about the process, excited about the homework or tasks, and thrilled about the future. Adam has a warm and engaging manner. I am deeply grateful to be associated with him.

Shannon Weber Source: LinkedIn

Member since May 2015