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Clarity

Marta Frattini

New York

10+ years of working experience on Customer-centric CRM and Loyalty initiatives across multiple industries. Currently Sr Director of CRM and Customer Engagement at Gap. Previously Sr Director of CRM and Loyalty at Brooks Brothers. Past experiences in Email, Digital Marketing and Consulting.
Served on the Leadership Council of the "Customer Engagement and Loyalty" DMA community (now ANA Marketing).
International background across North America and Europe.

$3.33/min

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Email Marketing Direct marketing Consumer Insights CRM Customer Experience Building Customer Relations Customer Insight Customer Relationship Management Loyalty Marketing Customer Lifecycle Management

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CRM and Customer Engagement

With 10+ years experience in CRM, Customer Retention and Loyalty Programs, I can guide you through CRM best practices and how to find the right opportunities in your Customer database. We can discuss tactics to increase Customer Retention and LTV, select the right partners in the market, design omni-channel marketing programs that span across traditional and digital channels, and implement testing and measurement strategies for continued optimization.
I have International CRM experience across North America and Europe, lead CRM and Loyalty initiatives for major retailers.

Loyalty Programs

Experience in launching and managing Loyalty Programs for major Retailers across industries. We can discuss Loyalty best practices and all aspects of launching and managing a Loyalty Program, including: building the business model and economics; selecting benefits and value proposition; running an for vendor selection; managing ongoing lifecycle and program initiatives; planning for strategic accelerators and promotions; setting up monitoring, reporting and measurement strategies for ongoing optimization; ensuring smooth implementation and ongoing maintenance identifying inter-functional key partners (Business, Marketing, IT, Finance, Store and E-com, Legal, etc.); leading executive alignment and Board meetings for program updates and alignment; building a Customer-centric and Loyalty-first approach in the organization.

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Member since June 2019