Ben Chappell Founder, marketeer, startup enthusiast

Bruce Anderson is a Dallas-based business consultant that works with organizations to address revenue problems and capitalize on revenue opportunities. He has over 30-years’ marketing, sales management and operations experience. He’s been a trusted strategic advisor to C-level leaders in a wide variety of industries and segments. He’s had P&L responsibility in companies with up to $200 million in global revenue and led both consulting and traditional sales forces of up to 325 professionals. Anderson has played a key role in growing private and public businesses by increasing revenue from existing customers, attracting new customers, expanding geographically, introducing new products and services, and making strategic acquisitions. He’s also been involved in the sale of private and public companies and in taking private companies public.

Unfortunately an “older before his time” veteran in the field of geekiness and all things “strategy”; factor in that when I was born the obstetrician proclaimed I had an “old soul”. Since I am also cursed with a pinch of creativity and a lot of restlessness, marcomms won me over a librarian’s career. I entered specialised international consumer research a boy and many years and 33 countries later I left it man enough to join the exciting world of  advertising. Internally they call me “your excellence”, not because of illusions of grandeur but rather because my role is to be the ambassador of both the brand as well as the consumer, since my thinking and creative direction starts here. That is why I take things really personally – I care about designing strategy that will be the most effective and rewarding to the client’s objectives, always with a clear sense of long term aspirations. But above all I am a father of a 2 year old daughter, who is the boss of me... Highlights of the so far journey: Senior Strategist in Five by Five UK, since April 2012 Co-founder and managing partner of the strategic consultancy firm, Junction in 2008. Head of Strategy in ADEL Saatchi & Saatchi from 2007 to 2012. Since 1997 dedicated to the field of Business psychology & Communications psychology For 7 years has travelled in over 30 countries managing accounts for the largest international companies, with the goal of understanding local cultures as well as creating, developing and localising strategy (marketing, communications, business). On a local as well as international level amongst the most personally inspiring accounts that he has been involved in were Activision, UKTV, TCCC, Heineken Group, Vodafone, McDonald’s, BAT, JTI, P&G, Pfizer, Eli Lilly, FrieslandCampina, Unilever, Nokia, Volvo, 3E and many more. For years a member of the Censydiam Institute (Centre for Systematic Diagnostics in Marketing), based in Antwerp (Belgium) & the University of Gent, he has had the opportunity to gain great experience as well as training in the field of consumer psychology.

I'm one of the world's most prolific explainer video writers/producers. Since 2011, I’ve helped thousands of companies of all types better craft their elevator pitches and bring their marketing messages to life in video format. I also have extensive experience developing brand positioning/strategy, company names, value propositions and taglines. Former ad agency executive. BA in Psychology & MBA from Thunderbird, School of Global Business. Visit my company websites: www.gisteo.com and www.thesloganshop.com.