Loading...
Expert
MenuBronson Ma Revitalizing, Strengthening, & Growing B2B Brands
26+ years of experience working with B2B and B2C brands including working closely with CEOs and their executive team (including internal and fractional marketing teams) for branding, design, and creative development.
1
Call |
13
Reviews |
Areas of Expertise
-
BM$4.17/min per minute(1)Brand Strategy and ArchitectureBronson Ma • TexasCreated 4 years ago in Sales & Marketing / BrandingBrand strategy is the road map that lays out where the brand has been, is now, and going. It guides and gives clarity and directions to the brand which is critical in business strategy alignment. Brand architecture is the brand hierarchy of how various units, products, and/or services within a brand is formed and defined. This is most apparent for brands that are either a “Branded House” or “House of Brands.”Bronson Ma Texas(1)
-
BM$4.17/min per minute(1)Brand Positioning and DifferentiationBronson Ma • TexasCreated 4 years ago in Sales & Marketing / BrandingWithout a strong and well differentiated positioning, a brand is lost in the sea of its marketplace, competitors, and audiences. Positioning and differentiation is what set a brand apart, and must be defined through research, testing, and careful examination of its value proposition to align with the pain points it is solving for its audiences (customers, vendors, investors, employees, etc.)Bronson Ma Texas(1)
-
BM$4.17/min per minute(1)Brand Narratives and MessagingBronson Ma • TexasCreated 4 years ago in Sales & Marketing / CopywritingThe tone and messages a brand communicates through various communication and marketing channels reflect the positioning and differentiation. It is one of the components within the “brand perception” in the brand cycle that must resonate with its audiences. Ultimately, the brand promise must come through clearly and memorably in the brand narratives and messaging.Bronson Ma Texas(1)
-
BM$4.17/min per minute(1)Logos / Visual IdentitiesBronson Ma • TexasCreated 4 years ago in Sales & Marketing / BrandingA memorable visual identity (logo) of the brand has tremendous power in helping its audiences connect with the brand. It is a seal of guarantee of the brand promise, and must be created through a deep understanding of the brand strategy, architecture, positioning together with a proven creative process. The logo must reflect the brand, not the other way around.Bronson Ma Texas(1)
-
BM$4.17/min per minute(1)Brand Identity SystemsBronson Ma • TexasCreated 4 years ago in Sales & Marketing / BrandingHow the brand identity is seen and heard through its ecosystem reinforces the brand perception. A brand identity system gives the brand flexibility, rigidity, and standards that enable the brand to be consistent in all manners (look-and-feel, messaging, user experience, etc.) It strengthens the brand positioning and differentiation which is paramount in brand building.Bronson Ma Texas(1)
- Reviews 13
- Answers 27
Bronson was very helpful and knowledgeable for our discussed topic. Thanks!
Source: Clarity Steve Debenport Oct 15, 2021Bronson was a pleasure to work with! Not only were his creative solutions beautifully designed but on target for our clients. He has the most positive, can-do attitude and was always thirsty for more knowledge. No wonder he's now the owner of such a successful and well-respected creative agency!
Source: LinkedIn Tanya Conovaloff Jul 12, 2014I became first involved with Bronson in 2009 when my previous firm conducted a search for someone who could assist us in a complete reassessment of our corporate brand identity culminating in a redesign and integration of our corporate style identity, entirely new website, and other channels to reach our customers and potential customers.
Bronson well exceeded expectations both on the initial assignment and all work since then, as recent as January 2013. He is energetic, bright, creative, conscientious, innovative, and a great team player and communicator. And he consistently challenged us to think outside the box. Above all, he has fantastic listening skills. He always delivered as promised and never once got off track. We have a website that is well thought out, clean and crisp without all of the tempting, high technology bells and whistles.
He revamped our logos, stationary, website, business cards,message you hear while on hold on the phone system, and developed an impressive, brochures for our major lines of business. He wrote a great deal of the copy for us as well.
I would highly recommend you give him a chance as he delivers first class results without all of the baggage you might find with others and at a great price. Please call me if you want to hear more!
Update: May 3, 2013:
Bronson Ma Creative also did a fantastic job in helping Hirschfeld Industries with its rebranding. They did not jump to any conclusions and recommendations before thoroughly researching our current brand in the marketplace. They also analyzed our competitors to help set us apart from the rest. The results were truly visible not only through our website and marketing materials, but also through the engagement of Hirschfeld’s customers.
Source: LinkedIn Richard Phillips Jul 12, 2014Bronson is an extremely talented designer who is organized, deadline-oriented and able to quickly understand business strategy and apply it to his designs and recommendations - a rare mix.
Source: LinkedIn Sunny Logsdon Jul 12, 2014Bronson Ma Creative has handled several high-visibility projects for our firm. Bronson is professional, creative, hard working and cost-effective. Most importantly, he understands business development and strategic branding. And he always finds way to add extra value to every project.
Source: LinkedIn Rachel Guy Jul 12, 2014I had the good fortune to work with Bronson for many years, and recommend him without reservation. Bronson is creative, fast, smart, and a really nice guy. What more could you want in a creative resource!
Source: LinkedIn Willie Baronet Jul 12, 2014The term "Graphic Designer" is an undersell for Bronson Ma Creative. He and his team take on a variety of creative endeavors from brand concepting and execution to ad campaign concepting and of course graphic layout.
Bronson, is professional, responsive, committed to deadlines and ultimately delivers a rock solid, high quality product. Great creative eye. Always willing to talk through concepts and educate / inform on direction from the "true creative" and "design expert" perspective.
We rely on Bronson's ability to turn on a dime, take on projects of various levels of significance and keep us on track with our goals.
Great at following up and meeting the mark everytime.
Source: LinkedIn Elizabeth Poteete Jul 12, 2014I have hired Bronson to do design work for both print and online projects in our law firm. His work is original and creative, while still meeting the professional business requirements we have in the legal environement. He's easy to work with. I know I can contact Bronson whenever I have a last minute design issue OR a big project, and he pulls through for us every time.
Source: LinkedIn private private Jul 12, 2014Bronson is a great designer -- but more importantly he is a strategic thinker who understands that a winning identity must portray brand strategy decisions. He has a talent for turning key brand characteristics into a clear and comprhensive visual identity system. I always know that he will do a great job, on time and on budget.
Source: LinkedIn private private Jul 12, 2014

What Lee suggested is good. Another option is to create a demo animated video and post it on YouTube or Viemo and share it on your landing page.


I think the question you should be asking is how will hiring an employee or employees change the way I run the business?
Too often entrepreneurs who started a business find themselves being run by their business rather than running the business because they have lost the passion of why they got into the business in the first place.


In addition to posting an update on LinkedIn, you want want to consider creating a LinkedIn Pulse to promote why you are doing an event there. LinkedIn Pulse are typically articles individuals create but if you think in terms of thought leadership, you may attract people on LInkedIn.


First, you will need to figure out a brand strategy for your company/product. From there, you will have a better picture on the following:
1) Who you are
2) What you do
3) How you are different
4) What you stand for
5) Why people should put their faith and trust in you
After that, a marketing strategy can then be developed to figure out how to get the word out and with what tools.


It depends on what you are giving away, how much, and how frequently you give away. You want to give away advice that your prospects cannot reproduce but interested enough to see the values you would bring to the table.


To answer your question “Is it 'standard practice' for the company and app name to be the same?”, there is no standard practice per se. It will all depend on your strategy and audience’ needs.
And regarding product and company name being the same, there are many good answers already but think of it as “House of Brands” or “Branded House.”


Just one answer on this – NO. There are many alternatives nowadays as channels to market your business. To find the right channels, you will need a lot more background info from your target audience and a clear picture of your strategy backed by real data first.


This will require a lot more thinking than just throwing out ideas here. If you are serious and ready to engage in a well thought-out process, then schedule a call with me and we can discuss some things.


This question cannot be answered before understanding or developing the following:
• Your brand strategy ( value proposition, positioning, messaging platform, etc.)
• Your specific area in professional services
• Your audience profiles
I believe even though marketing is strategic in nature, it is often tactical (what to do). First figure out who you are or who you want to be and then develop a marketing strategy to put your brand into measurable actions.


This is a loaded question and without a deep understanding of your business, market, competitors, etc., I don't think anyone can or should make any recommendations. But before this is answered, the question to ask is what should be the brand strategy. A company needs to figure out its brand strategy first before the marketing strategy. Marketing is tactical and should be an outcome of your brand. Think of a brand as who you are and marketing is what you do with who you are.
Related experts
-
DIDann IlicicBrand Strategy, Naming and Identity Design • Vancouver, CanadaFounder of WOW Branding, co-author of Logy Savvy. Defining core values, core purpose, positioning and brand messagingMarketing • Entrepreneurship • Strategy • Marketing Strategy • Brand development • Packaging • Logo Design • Corporate Branding • Branding & Identity • Product Naming •$8.33/min per minuteNew Arrival— — 0
-
TGTanya GagnonScottsdale, Arizona USAFounder + creative director, sensory branding expert, design thinker, passionate about building businesses and brands.Marketing Strategy • Graphic Design • Brand development • Online Branding • Neuromarketing • Creative Direction • Brand Communication • Visual Communication • Company Branding • Corporate Branding •$5/min per minuteNew Arrival— — 40
-
EREd RoachLeamington, Ontario CanadaFor more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more. This month long project was well received and gives the new organization a strong foundation on which to grow. Ed has been interviewed in all media regarding branding small businesses, most recently on CBS Radio Washington, CBC Radio and The A Channel, in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine, Canadian Press, CNN, Luxury Daily Magazine and The Globe and Mail. Ed's opinion has appeared in Inc.com, HP's corporate newsletter, startupnation.com, Webalue.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, his first book is available on Amazon.com and the Amazon Kindle store. His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.Personal Branding • Brand development • Online Branding • Brand Architecture • Brand Awareness • Brand Communication • Company Branding • Corporate Branding • Brand Positioning Strategies •$3.33/min per minuteNew Arrival— — 15
Related experts
-
DIDann IlicicBrand Strategy, Naming and Identity Design • Vancouver, CanadaFounder of WOW Branding, co-author of Logy Savvy. Defining core values, core purpose, positioning and brand messagingMarketing • Entrepreneurship • Strategy • Marketing Strategy • Brand development • Packaging • Logo Design • Corporate Branding • Branding & Identity • Product Naming •$8.33/min per minuteNew Arrival— — 0
-
TGTanya GagnonScottsdale, Arizona USAFounder + creative director, sensory branding expert, design thinker, passionate about building businesses and brands.Marketing Strategy • Graphic Design • Brand development • Online Branding • Neuromarketing • Creative Direction • Brand Communication • Visual Communication • Company Branding • Corporate Branding •$5/min per minuteNew Arrival— — 40
-
EREd RoachLeamington, Ontario CanadaFor more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more. This month long project was well received and gives the new organization a strong foundation on which to grow. Ed has been interviewed in all media regarding branding small businesses, most recently on CBS Radio Washington, CBC Radio and The A Channel, in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine, Canadian Press, CNN, Luxury Daily Magazine and The Globe and Mail. Ed's opinion has appeared in Inc.com, HP's corporate newsletter, startupnation.com, Webalue.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, his first book is available on Amazon.com and the Amazon Kindle store. His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.Personal Branding • Brand development • Online Branding • Brand Architecture • Brand Awareness • Brand Communication • Company Branding • Corporate Branding • Brand Positioning Strategies •$3.33/min per minuteNew Arrival— — 15
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.