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Expert
MenuBronson Ma Revitalizing, Strengthening, & Growing B2B Brands
26+ years of experience working with B2B and B2C brands including working closely with CEOs and their executive team (including internal and fractional marketing teams) for branding, design, and creative development.
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Areas of Expertise
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BM$4.17/min per minute(1)Brand Strategy and ArchitectureBronson Ma • TexasCreated 3 years ago in Sales & Marketing / BrandingBrand strategy is the road map that lays out where the brand has been, is now, and going. It guides and gives clarity and directions to the brand which is critical in business strategy alignment. Brand architecture is the brand hierarchy of how various units, products, and/or services within a brand is formed and defined. This is most apparent for brands that are either a “Branded House” or “House of Brands.”Bronson Ma Texas(1)
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BM$4.17/min per minute(1)Brand Positioning and DifferentiationBronson Ma • TexasCreated 3 years ago in Sales & Marketing / BrandingWithout a strong and well differentiated positioning, a brand is lost in the sea of its marketplace, competitors, and audiences. Positioning and differentiation is what set a brand apart, and must be defined through research, testing, and careful examination of its value proposition to align with the pain points it is solving for its audiences (customers, vendors, investors, employees, etc.)Bronson Ma Texas(1)
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BM$4.17/min per minute(1)Brand Narratives and MessagingBronson Ma • TexasCreated 3 years ago in Sales & Marketing / CopywritingThe tone and messages a brand communicates through various communication and marketing channels reflect the positioning and differentiation. It is one of the components within the “brand perception” in the brand cycle that must resonate with its audiences. Ultimately, the brand promise must come through clearly and memorably in the brand narratives and messaging.Bronson Ma Texas(1)
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BM$4.17/min per minute(1)Logos / Visual IdentitiesBronson Ma • TexasCreated 3 years ago in Sales & Marketing / BrandingA memorable visual identity (logo) of the brand has tremendous power in helping its audiences connect with the brand. It is a seal of guarantee of the brand promise, and must be created through a deep understanding of the brand strategy, architecture, positioning together with a proven creative process. The logo must reflect the brand, not the other way around.Bronson Ma Texas(1)
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BM$4.17/min per minute(1)Brand Identity SystemsBronson Ma • TexasCreated 3 years ago in Sales & Marketing / BrandingHow the brand identity is seen and heard through its ecosystem reinforces the brand perception. A brand identity system gives the brand flexibility, rigidity, and standards that enable the brand to be consistent in all manners (look-and-feel, messaging, user experience, etc.) It strengthens the brand positioning and differentiation which is paramount in brand building.Bronson Ma Texas(1)
- Reviews 13
- Answers 27
Bronson was very helpful and knowledgeable for our discussed topic. Thanks!
Source: Clarity Steve Debenport Oct 15, 2021Bronson was a pleasure to work with! Not only were his creative solutions beautifully designed but on target for our clients. He has the most positive, can-do attitude and was always thirsty for more knowledge. No wonder he's now the owner of such a successful and well-respected creative agency!
Source: LinkedIn Tanya Conovaloff Jul 12, 2014I became first involved with Bronson in 2009 when my previous firm conducted a search for someone who could assist us in a complete reassessment of our corporate brand identity culminating in a redesign and integration of our corporate style identity, entirely new website, and other channels to reach our customers and potential customers.
Bronson well exceeded expectations both on the initial assignment and all work since then, as recent as January 2013. He is energetic, bright, creative, conscientious, innovative, and a great team player and communicator. And he consistently challenged us to think outside the box. Above all, he has fantastic listening skills. He always delivered as promised and never once got off track. We have a website that is well thought out, clean and crisp without all of the tempting, high technology bells and whistles.
He revamped our logos, stationary, website, business cards,message you hear while on hold on the phone system, and developed an impressive, brochures for our major lines of business. He wrote a great deal of the copy for us as well.
I would highly recommend you give him a chance as he delivers first class results without all of the baggage you might find with others and at a great price. Please call me if you want to hear more!
Update: May 3, 2013:
Bronson Ma Creative also did a fantastic job in helping Hirschfeld Industries with its rebranding. They did not jump to any conclusions and recommendations before thoroughly researching our current brand in the marketplace. They also analyzed our competitors to help set us apart from the rest. The results were truly visible not only through our website and marketing materials, but also through the engagement of Hirschfeld’s customers.
Source: LinkedIn Richard Phillips Jul 12, 2014Bronson is an extremely talented designer who is organized, deadline-oriented and able to quickly understand business strategy and apply it to his designs and recommendations - a rare mix.
Source: LinkedIn Sunny Logsdon Jul 12, 2014Bronson Ma Creative has handled several high-visibility projects for our firm. Bronson is professional, creative, hard working and cost-effective. Most importantly, he understands business development and strategic branding. And he always finds way to add extra value to every project.
Source: LinkedIn Rachel Guy Jul 12, 2014I had the good fortune to work with Bronson for many years, and recommend him without reservation. Bronson is creative, fast, smart, and a really nice guy. What more could you want in a creative resource!
Source: LinkedIn Willie Baronet Jul 12, 2014The term "Graphic Designer" is an undersell for Bronson Ma Creative. He and his team take on a variety of creative endeavors from brand concepting and execution to ad campaign concepting and of course graphic layout.
Bronson, is professional, responsive, committed to deadlines and ultimately delivers a rock solid, high quality product. Great creative eye. Always willing to talk through concepts and educate / inform on direction from the "true creative" and "design expert" perspective.
We rely on Bronson's ability to turn on a dime, take on projects of various levels of significance and keep us on track with our goals.
Great at following up and meeting the mark everytime.
Source: LinkedIn Elizabeth Poteete Jul 12, 2014I have hired Bronson to do design work for both print and online projects in our law firm. His work is original and creative, while still meeting the professional business requirements we have in the legal environement. He's easy to work with. I know I can contact Bronson whenever I have a last minute design issue OR a big project, and he pulls through for us every time.
Source: LinkedIn private private Jul 12, 2014Bronson is a great designer -- but more importantly he is a strategic thinker who understands that a winning identity must portray brand strategy decisions. He has a talent for turning key brand characteristics into a clear and comprhensive visual identity system. I always know that he will do a great job, on time and on budget.
Source: LinkedIn private private Jul 12, 2014Related experts
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SMShawn MatthewsStreetwise Marketing & Growth Expert • Springfield, MissouriI have 20+ years experience as a creative professional. I love teaching & helping startups, big brands, and struggling businesses, streetwise techniques that get attention. I help create big results by using story, organic product placement & social ampification to create measurable growth. As CCO/CEO of Swagbot Creative, I create social, marketing and apparel campaigns that produce results. I have worked on projects for O'reilly Auto Parts, The Wikimedia Foundation, eHarmony, Upwork and Fox Television. I can help you turn your ideas into a reality. At my core I am a connector, storyteller, and promoter. The broadstrokes: • Confident, fun, energetic creative talent • Self directed team player who thrives in collaborative environments • Visual storytelling specialist with strong budgeting, communication & design skills • Clients & credits include projects for Wikipedia, Fox Television Studios, Universal Pictures and MTV My skill set is a balanced mix of both the strategic and tactical, including: Creative Direction + Creative Strategy + Visual Thinking + Brand Storytelling + Logo Design + Creative Development + Marketing Campaigns + Video Production + Music Composition + Fundraising + Project Budgeting + Project Management + Team Building + Business Plan Writing + Graphic Design + Content Production + Publicity I am based in Springfield, Missouri. I have a wife, three dogs, love urban farming, foods that make you smarter and 3D printing. Please say hello, I love meeting new people.Business Development • Entrepreneurship • Public relations • Social Media • Social Media Marketing • Public Speaking • Video Production • Business Strategy • New Business Development • Online Video Production •$2.50/min per minute(2)5.0 8 18
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EREd RoachLeamington, Ontario CanadaFor more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more. This month long project was well received and gives the new organization a strong foundation on which to grow. Ed has been interviewed in all media regarding branding small businesses, most recently on CBS Radio Washington, CBC Radio and The A Channel, in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine, Canadian Press, CNN, Luxury Daily Magazine and The Globe and Mail. Ed's opinion has appeared in Inc.com, HP's corporate newsletter, startupnation.com, Webalue.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, his first book is available on Amazon.com and the Amazon Kindle store. His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.Personal Branding • Brand development • Online Branding • Brand Architecture • Brand Awareness • Brand Communication • Company Branding • Corporate Branding • Brand Positioning Strategies •$3.33/min per minuteNew Arrival— — 15
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HCHeather CoxGraphic Designer, Coder, Marketer, Entreprenuer • Silver Spring, MDHeather worked as a graphic designer, web coder, and successful entrepreneur over the last two decades. In 2002, she launched MillerCox Design, a graphic design firm that provides publication design to nonprofits and federal agencies. In 2014, Heather launched the Tiny Little Web Shop, where she builds WordPress marketing-focused websites for businesses that sell services.Graphic Design • Web Design • Logo Design • Strategic Marketing • HTML + CSS • Layout • Corporate Branding • Creative Branding • Publications • Wordpress Design •$5/min per minuteNew Arrival— — 0
Related experts
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SMShawn MatthewsStreetwise Marketing & Growth Expert • Springfield, MissouriI have 20+ years experience as a creative professional. I love teaching & helping startups, big brands, and struggling businesses, streetwise techniques that get attention. I help create big results by using story, organic product placement & social ampification to create measurable growth. As CCO/CEO of Swagbot Creative, I create social, marketing and apparel campaigns that produce results. I have worked on projects for O'reilly Auto Parts, The Wikimedia Foundation, eHarmony, Upwork and Fox Television. I can help you turn your ideas into a reality. At my core I am a connector, storyteller, and promoter. The broadstrokes: • Confident, fun, energetic creative talent • Self directed team player who thrives in collaborative environments • Visual storytelling specialist with strong budgeting, communication & design skills • Clients & credits include projects for Wikipedia, Fox Television Studios, Universal Pictures and MTV My skill set is a balanced mix of both the strategic and tactical, including: Creative Direction + Creative Strategy + Visual Thinking + Brand Storytelling + Logo Design + Creative Development + Marketing Campaigns + Video Production + Music Composition + Fundraising + Project Budgeting + Project Management + Team Building + Business Plan Writing + Graphic Design + Content Production + Publicity I am based in Springfield, Missouri. I have a wife, three dogs, love urban farming, foods that make you smarter and 3D printing. Please say hello, I love meeting new people.Business Development • Entrepreneurship • Public relations • Social Media • Social Media Marketing • Public Speaking • Video Production • Business Strategy • New Business Development • Online Video Production •$2.50/min per minute(2)5.0 8 18
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EREd RoachLeamington, Ontario CanadaFor more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more. This month long project was well received and gives the new organization a strong foundation on which to grow. Ed has been interviewed in all media regarding branding small businesses, most recently on CBS Radio Washington, CBC Radio and The A Channel, in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine, Canadian Press, CNN, Luxury Daily Magazine and The Globe and Mail. Ed's opinion has appeared in Inc.com, HP's corporate newsletter, startupnation.com, Webalue.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide. Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, his first book is available on Amazon.com and the Amazon Kindle store. His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.Personal Branding • Brand development • Online Branding • Brand Architecture • Brand Awareness • Brand Communication • Company Branding • Corporate Branding • Brand Positioning Strategies •$3.33/min per minuteNew Arrival— — 15
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HCHeather CoxGraphic Designer, Coder, Marketer, Entreprenuer • Silver Spring, MDHeather worked as a graphic designer, web coder, and successful entrepreneur over the last two decades. In 2002, she launched MillerCox Design, a graphic design firm that provides publication design to nonprofits and federal agencies. In 2014, Heather launched the Tiny Little Web Shop, where she builds WordPress marketing-focused websites for businesses that sell services.Graphic Design • Web Design • Logo Design • Strategic Marketing • HTML + CSS • Layout • Corporate Branding • Creative Branding • Publications • Wordpress Design •$5/min per minuteNew Arrival— — 0
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