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Branding & Identity: Is it standard practice for a product and company name to be the same? Should our product and company name remain the same?
Bronson Ma, Revitalizing, Strengthening, & Growing B2B Brands answered:

To answer your question “Is it 'standard practice' for the company and app name to be the same?”, there is no standard practice per se. It will all depend on your strategy and audience’ needs.

And regarding product and company name being the same, there are many good answers already but think of it as “House of Brands” or “Branded House.”

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