From honing my storytelling chops at top fashion and beauty PR agencies, leading brand strategy at corporate powerhouses like Sephora and Swarovski, scaling high growth startups, and bootstrapping my own direct-to-consumer brand, I've learned what it takes to tell a compelling brand story.
As your brand marketing & strategy partner, we'll work together to craft a brand story that resonates with your target audience. Then, we'll develop a brand and marketing strategy that aligns with your goals.
My expertise spans retailers, direct-to-consumer brands (fashion, beauty, wellness), and B2B SaaS startups including retail tech and martech (influencer marketing and advocacy platforms).
Here's a sampling of my past experience:
- Brevity Brand (Founder)
- Kendo Brands (LVMH beauty incubator)
- Marc Jacobs Beauty
- Trendalytics (fashion tech, marketing intelligence)
- Darby Smart (partnered with Michaels and Gap)
- Bollare Communications (clients included Refinery29, Ruche, ThreadSence, Eberjey, JewelMint)
- Elle Communications (clients included Drybar, Rebecca Minkoff, MAGIC Market Week, Teen Vogue)
BRAND STRATEGY / STORYTELLING
We'll dissect your personal story and get to the 'why' behind your brand. Then, we'll craft an authentic and compelling founder narrative and product vision.
Next, we'll get to know your target audience. Through observing trends, studying consumer behavior, and analyzing data, we'll get to the root of what they value.
With these insights, we'll craft a compelling brand story and a crisp pitch.
PUBLIC RELATIONS STRATEGY / COMMUNICATIONS
Now, that we've nailed your brand story and pitch, it's time to spread and amplify your message.
We'll identify press opportunities, brand partnerships, events, and influencers that are most aligned with your brand and target audience.
Then, we'll develop a thoughtful communications strategy to build these relationships and foster community.
This strategy is best for brands who value long-term growth over short-term results.