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Question

My website will be about 75% complete, but I am not able to actually take on customers for other various reasons until about 6 weeks after the show. How can I still be confident in potential customers on the back of this?

I am exhibiting at a gift and homewares event as a startup which can help all retailers attract more customers and sell more products (ie I am not competing against them) and have been selected to attend as a startup by the organizers as they see my service as a perfect fit. I am feeling very rushed, however, I know that attending in a years time will be too late for me. This is too good of an opportunity to miss and I need to form a solid strategy around my attendance to maximize effectiveness.

Early-stage Startups

New Product Validation

Answer

Bronson Ma answered

What Lee suggested is good. Another option is to create a demo animated video and post it on YouTube or Viemo and share it on your landing page.