Which marketing strategy works better for professional services: Facebook page/Ads OR SEO?
This question cannot be answered before understanding or developing the following:
• Your brand strategy ( value proposition, positioning, messaging platform, etc.)
• Your specific area in professional services
• Your audience profiles
I believe even though marketing is strategic in nature, it is often tactical (what to do). First figure out who you are or who you want to be and then develop a marketing strategy to put your brand into measurable actions.
