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Marketing Strategy: Is giving away review copies for a service as bad as offering discounts (devaluing brand value)?
BM
BM
Bronson Ma, Revitalizing, Strengthening, & Growing B2B Brands answered:

It depends on what you are giving away, how much, and how frequently you give away. You want to give away advice that your prospects cannot reproduce but interested enough to see the values you would bring to the table.

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