From honing my storytelling chops at top PR agencies, leading brand strategy at corporate powerhouses like Sephora and Swarovski, scaling high growth startups, and bootstrapping my own direct-to-consumer brand, I've learned what it takes to tell a compelling story.
As your PR business partner, we'll work together to craft a brand story that resonates with your target audience. Then, we'll develop a brand and public relations strategy that aligns with your sales, partnerships, fundraising, recruiting and culture goals.
My expertise spans direct-to-consumer brands (fashion, beauty, wellness), consumer tech startups, and SaaS platforms (public relations, influencer marketing software/service providers).
Here's a sampling of my past experience:
- Brevity Brand (Founder)
- Kendo Brands (LVMH beauty incubator)
- Marc Jacobs Beauty
- Darby Smart (partnered with Michaels and Gap)
- Bollare Communications (clients included Refinery29, Ruche, ThreadSence, Eberjey, JewelMint)
- Elle Communications (clients included Drybar, MAGIC Market Week, Teen Vogue)
BRAND STRATEGY / STORYTELLING
We'll dissect your personal story and get to the 'why' behind your brand. Then, we'll craft an authentic and compelling founder narrative and product vision.
Next, we'll get to know your target audience. Through observing trends, studying consumer behavior, and analyzing data, we'll get to the root of what they value.
With these insights, we'll craft a compelling brand story and a crisp pitch.
PUBLIC RELATIONS STRATEGY / COMMUNICATIONS
Now, that we've nailed your brand story and pitch, it's time to spread and amplify your message.
We'll identify press opportunities, brand partnerships, events, and influencers that are most aligned with your brand and target audience.
Then, we'll develop a thoughtful communications strategy to build these relationships and foster community.
This strategy is best for brands who value long-term growth over short-term results.