Question
I'm curious as many companies (Slack, Spotify, Evernote etc.) have the same company name as their app name. We're a single product company right now, however that might change in the medium-long term.
Is it 'standard practice' for the company and app name to be the same?
Answer
To answer your question “Is it 'standard practice' for the company and app name to be the same?”, there is no standard practice per se. It will all depend on your strategy and audience’ needs.
And regarding product and company name being the same, there are many good answers already but think of it as “House of Brands” or “Branded House.”
