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Brand Identity Systems

(1)
Created 3 years ago in Sales & Marketing / Branding
Brand Identity Systems

How the brand identity is seen and heard through its ecosystem reinforces the brand perception. A brand identity system gives the brand flexibility, rigidity, and standards that enable the brand to be consistent in all manners (look-and-feel, messaging, user experience, etc.) It strengthens the brand positioning and differentiation which is paramount in brand building.

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