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Expert

Ed Roach

Leamington, Ontario Canada

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image…

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15

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Personal Branding

Brand development

Online Branding

Brand Architecture

Brand Awareness

Brand Communication

Company Branding

Corporate Branding

Brand Positioning Strategies

Member since October 2013

Reviews 15

Personal Branding

Brand development

Online Branding

Brand Architecture

Brand Awareness

Brand Communication

Company Branding

Corporate Branding

Brand Positioning Strategies

Clarity

Ed Roach

Leamington, Ontario Canada

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.

Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more. This month long project was well received and gives the new organization a strong foundation on which to grow.

Ed has been interviewed in all media regarding branding small businesses, most recently on CBS Radio Washington, CBC Radio and The A Channel, in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine, Canadian Press, CNN, Luxury Daily Magazine and The Globe and Mail. Ed's opinion has appeared in Inc.com, HP's corporate newsletter, startupnation.com, Webalue.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide.

Ed has international speaking experience including a recent event in Prague, Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, his first book is available on Amazon.com and the Amazon Kindle store.

His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

$3.33/min

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Personal Branding Brand development Online Branding Brand Architecture Brand Awareness Brand Communication Company Branding Corporate Branding Brand Positioning Strategies

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Reviews 15

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Reviews

Ed Roach has proven to be a definite asset in creating a brand image for the Industry Round Table. His ability to bring diverse concepts into a single "brand" without diminishing in any way the vision and passion of the group is a truly amazing achievement. Thank you Ed for your efforts on behalf of our group. I would recommend Ed's skills to any organization in need of a clear strong message for their clients.

Omer Hageniers Source: LinkedIn

We've had the pleasure of having Mr. Roach do a presentation at our Sun Life branch today, and it was very rewarding and insightful. Mr. Roach offered lots of valuable and useful tips that I'm sure many of my colleagues, myself included, will use creatively and consistently throughout our careers. The presentation itself was empowering, straight-to-the-point and entertaining. Highly recommending Mr. Roach's services!

Zoran Dakovic Source: LinkedIn

I have known Ed for a few years. He helped us brand our company, helped us with our logo design and our website. We also had Ed design some graphics for our trade show display booth.
Ed is a giver.
The service that he has provided for us was top notch. The extra stuff, like suggesting fast and reliable service providers, offering little suggestions to make us "look" better. All above and beyond the call of duty. We appreciate all that he has done for us.
Thanks Ed!
He' also a great guy to sit and have a coffee with too.!

Rick Evans Source: LinkedIn

Just when I’ve grown complacent in my branding, in comes Ed’s weekly Branding Tip to nudge me forward and remind me of the significance of relentless growth. I've hired him to improve my marketing tools with excellent results.

Tina Wells Source: LinkedIn

Ed is truly an expert in his field! It takes an expert to be able to explain the complexity of building a brand in such a way that you actually "get it" and have rewarding "ah-ha!" moments :)

We really look forward to his "TwoCents" newsletter because the tips are concise and actionable!

His 101 Branding Tips book is a Must-Have guide for anyone that wants to increase their business! It doesn't matter what your industry is, you will benefit from the lessons in this book!

Leigh Ann Hello Source: LinkedIn

ED really knows what he is talking about. He helped my brother and I as we were rebuilding my brothers company. Thanks to him we were able to get my brothers marketing side lined out so he could be more profitable. My brother now has a brand and is working smarter and with more revenue instead of working hard and broke. Thank you ED!

ED's top attributes were too few. He is very Personable, On Time, High Integrity, Very High Value, and Very Creative. They would not let me pick all the attributes so I thought I would throw these in here.

Thomas Chappell Source: LinkedIn

Always Ed and his firm delivered value in excess of the prices paid.
Often their firm continued doing work directly for our clients after our projects completed.
Would not hesitate to recommend Ed - anytime.

Ron Dzombak Source: LinkedIn

My company (Radiant Logistics, Inc.) hired Ed to assist us in modifying our brand and how to better position ourselves in the marketplace. Ed did an excellent job at listening to our needs and understanding our requirements. He walked us through his "branding exercise" to help us discover the key elements that we need to focus on and position with our customers. Ed is very creative and helped us to view ourselves in a different manner than just being another commoditized service. I highly recommend his services.

Kevin D. Kyles Source: LinkedIn

Ed and I belong to GLISC and Ed's presentation generated a lot of thoughts on branding and B2B communications.

Bill MacArthur Source: LinkedIn

Ed Roach has a gift to properly brand a company of any size in the market. He has helped us at Empire Communications in branding & preparation for trade shows. We were delighted with Ed`s creative approach. Ed's work is very professional and most importantly he delivers what he promises!

Ed is an incredibly giving person who shares his talents with many local non profit agencies.

I am confident that you will be delighted with Ed`s work.
Please check out his daily blog at: http://www.thebrandingexperts.ca/iContact/newsletter.html
It is full of valuable and practical information to grow your business!

Ann-Marie Athavale Source: LinkedIn

Ed is a man of many talents. I found his ideas thought provoking and helpful to my business. He went out of his way to help me market my business and I would gladly recommend him to anyone looking to expand their business opportunities. Paul

Paul M. Hughes Source: LinkedIn

Member since October 2013