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Clarity

David Ledgerwood

Nashville, TN

Specializing in B2B services and technology, revenue models, business generation, traction, business models. I'm a closer. I turn leads into revenue. I'll help you put together a full funnel approach to closing dollars.

Expert in scaling B2B services and tech businesses, with a special love for bootstrapping.

Former VP, Sales at Gun.io where I oversaw dozens of product and software teams and ran the sales organization.

$4.17/min

20 Calls

10 Reviews

35 minutes
Avg. call

Technology Sales Business Models Business Strategy Management Consulting Business Model Innovation B2B Executive Development Software Project Management Revenue & Profit Growth

Call me to talk about

Driving Sales in B2B Startups

I spend at least half my time on the phone worldwide with businesses who are spending 6-7 digits on software projects. I can speak to what makes them tick and how to use the right psychological triggers to advance your sale.

Revenue Models, Business Models, Traction

Over $35M in lifetime sales of B2B services and software with an average contract value of $150K. Learned the hard way with my own money. I bootstrap and scale B2B services and tech businesses.

Founder-Led B2B Sales From $0 to $500K

I've scaled bootstrapped B2B services and technology companies from $0 to $5M+ in revenue while using free cash flow to grow marketing, operations, and revenue ops to feed ongoing scale. I'll teach you what to do so you don't make mistakes that will hamper your growth.

Answers 76
Reviews 10

Answers

David Ledgerwood answered

Why there is no online marketplace for disabiliy tools and item? Is that because the market of potential user is too small?

I actually did this business. The short answer is the vendor landscape is super-varied, and that means you have a ton of different companies to deal with, each of whom tends to be small and doesn't have a very good vendor support operation. Since we didn't want to carry inventory we did drop shipping, but the margins were not ideal. It was possible, but the realities of the business, at least several years ago, were difficult operationally. I could talk to you in detail about it if you like.

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Disability Insurance

Online Marketplace

David Ledgerwood answered

What is the best way to provide clients with an accurate quote for Waterfall web development projects?

If you're interested in a different viewpoint all together, I would be able to tell you about how we sell Scrum without Waterfall. We don't ever have to fixed-bid anything. I generally find that fixed-bid is a solid way to lose your shirt.

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Website Development

Website Design

WordPress

David Ledgerwood answered

How can I find a list of legitimate data entry companies?

I almost always turn to Upwork for work like this and I focus on the Philippines. Excellent workforce, good attitudes, and effective results if you screen well. Can't beat the cost, either. Don't expect to get good results from the lowest priced, but I have had superb folks at $15/hour.

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Data Entry

Franchising

Business Development

David Ledgerwood answered

Where do I being to file a corporate tax return?

I would strongly advise engaging a good CPA for this type of work. There are implications and complexities. I would not advise that you try to do this on your own. I know there are business owners who do their own taxes, but my own experience has taught me that a good CPA is worth his or her weight in gold for the headaches (and savings).

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Corporate Tax

David Ledgerwood answered

We want to launch a new business unit, basically a new service offering to our existing clients. I want to find out more about employee incentives?

I realize this question has aged quite a bit, so I'm not going to spend a lot of time answering is case it's moot, but I'd be happy to discuss this with you on a call. I specialize in adding services businesses to other existing structures.

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Human Resources

Incentive Programs

Organizational Structure

David Ledgerwood answered

Hourly? or Set Prices for projects/programs? What are the best practices for creative agencies pricing models?

This is one of those classic "it depends" questions. There are a lot of variables. I would suggest it's best to look at it through the lens of your billing and cash flow. Happy to discuss. I work extensively in this space.

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Pricing

Digital Agency

Agency Leadership

David Ledgerwood answered

Is there anywhere I can trade my mobile & web UI/UX design service for web and mobile dev help?

I might be able to assist with this. Happy to do a call and discuss your particular needs. I work a lot of reseller deals like this where I build and pair up teams.

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iOS Development

Android Development

UX/UI Design

David Ledgerwood answered

How to add variety and dynamics to your source of income?

I realize this is an aged question, however I'd be happy to talk to you about this. I work with a lot of founders and startups in this area.

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Start-ups

Monetization

bootstrapping

David Ledgerwood answered

Marketing tips for an explainer video business?

If you haven't addressed your needs, yet, or if they have advanced in the past few months, I'd be happy to talk about this. I work on marketing and sales funnel development for my own businesses and clients.

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B2B Marketing

Sales Funnel Optimization

Online Marketing

David Ledgerwood answered

My partner (by MoU) quit the project and wants to be cashed out. What's the ethical thing to do?

Ethical empathy requires you to stand in the other party's shoes and imagine how he is valuing his time and investment in your firm. These situations happen all the time and can either end ugly or neutral but rarely leave (in my experience) all parties jumping for joy. I'd be happy to discuss with you. I have gone through this several times and equally be on the positive and negative side of the situation.

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Partner Management

David Ledgerwood answered

Office Manager/Adin or Bookkeeper? We have a position for 40 hours, 10-15 hours of bookkeeping, 10-15 hours of HR, and 10-15 hours of admin

My experience suggests you should only internalize functions that require on-site employees. I have used external bookkeeping resources for more than 10 years and been very happy not having that function in-house. Obviously there are caveats depending on what you mean and how you are setup. Sometimes it makes sense to have AR/AP internal and sometimes it doesn't, however in my 10+ startups I have always outsourced it and always been happy with the results.

Office Manager and Admin can also be different things. Virtual Assistants can easily pick up the slack on admin tasks that you would otherwise pay too much to have done in house. Office Manager may have to be onsite, but you really need to consider what you can profitably outsource.

Happy to discuss my experience and make recommendations based on your specifics as there is no one-size-fits-all answer for personnel. There are many variables.

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Accounting

Bookkeeping

Office Management

Reviews

Thank you.

Mike Luscinski Source: Clarity

David provided some great insights and tips to help our B2B marketing and sales efforts. Was very direct and succinct to give the most value during a short call. He also provided a referral to a vendor that is probably the direction we should go. Glad I made the call. Will keep him in mind for future consulting.

Tony Kim Source: Clarity

David is a true B2B sales expert and I really appreciated his feedback on one of our more complicated offerings. Great advice and I look forward to follow-up calls!

Konstantinos Papakonstantinou Source: Clarity

David helped point out some great next steps that saved me a ton of time. Great advice and prompt response. You should give him a call.

Celeste Grupman Source: Clarity

Amazing chatting with David! He clearly knows his stuff

Jackson Riso Source: Clarity

Half a page of notes and a billion things running through my brain. He looked through some customer data and had some really good 80/20 insights for me. David brought the value. Excited to talk to him again!

Eric Hinson Source: Clarity

David had excellent recommendations for my business - pricing, sales, customer discovery, and research. I could see that he went through similar challenges as a business owner. It was one of the most valuable calls I had on Clarity.

Alex T Source: Clarity

David was excellent. He shared some very useful tips that will help me make some important decisions in my businesses. He also came across as very genuinely wanting to help. Definitely recommend David

Dave Eddy Source: Clarity

Had a great call with David. He presented some new ideas and directions I could take my business. He even followed up asking how things were going.. thanks David!

Ben Faubion Source: Clarity

David knows a lot on how to use the Lean methods to move forward a very early stage startup. He helped me with prioritizing the steps to test my idea and challenging my thought process on find a market fit.

eric su Source: Clarity

Member since May 2015