It could be the big things - you have the wrong types of rep on the team and they don’t fit well with what you are selling and how it should be sold, you promoted your best sales rep into a manager or trainer role and you have a) lost their deal volume and b) the team isn’t doing better, and/or you are spending money on the wrong leads for the team.
If could be the small things – your training needs to be tweaked, you do not have an continuing education schedule to help the reps from the point they graduate training, your reps are missing opportunities on sales calls and you don’t know why, or your sales managers are so busy managing (dealing with reps, HR issues, hiring, firing, reporting to leadership, etc.) that they cannot take the time to coach and lead the team to victory.
Wherever your team is falling short of meeting (or exceeding) expectations and goals, there is a solution for each and every one. Some might be a manual solution or process, some might be a technology implementation, and some might need a personnel replacement.
I will ask you questions to determine where you feel the team is underperforming and then I will provide guidance, suggestions, solutions, and/or referrals for how to start filling in those gaps and increasing your deal volume, revenue, and profit margin.