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Clarity

Jason Cutter

Fort Myers, FL

Inside Sales Team Turnaround and/or Development, focused on inbound performance marketing and consultative sales approach.

I work with companies in any industry/vertical, B2B and B2C, sales cycle length, sales process, and location - as long as it's a considered purchase and requires your salesperson to help persuade the right customers to move forward.

What I help companies with are the fundamentals.

Fundamentals of sales operations and processes, to achieve scalable results.

Fundamentals of selling effectiveness and mindset.

No matter what you sell - it is H2H (Human To Human) - you are dealing with your human (salesperson) trying to help a human (prospect) move out of their comfort zone.

And the fundamentals of that are always the same.

$5.00/min

1 Call

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30 minutes
Avg. call

Sales Sales Management Training Inside Sales Strategic Consulting Sales Operations Call Center Call Centers

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Inbound Lead Conversion Optimization

Your marketing team (and budget) is producing inbound leads. These are theoretically the best thing a sales team could ask for. Yet, they do not seem to be closing them as well as you expect or need. All of my professional sales/leadership experience has been with optimizing the efforts of both marketing and sales to ensure that the company’s target Cost Per Acquisition is achieved.

Whether your budget is $5,000 a week or $200,000 a week, if you are purchase leads or paying to drive inbound calls, then I can help you get better results for your money. I have been responsible for everything from direct mail, radio, television, Facebook and Google ads, to buying live warm transfer calls (from onshore and offshore).

Sales Performance Management

It could be the big things - you have the wrong types of rep on the team and they don’t fit well with what you are selling and how it should be sold, you promoted your best sales rep into a manager or trainer role and you have a) lost their deal volume and b) the team isn’t doing better, and/or you are spending money on the wrong leads for the team.

If could be the small things – your training needs to be tweaked, you do not have an continuing education schedule to help the reps from the point they graduate training, your reps are missing opportunities on sales calls and you don’t know why, or your sales managers are so busy managing (dealing with reps, HR issues, hiring, firing, reporting to leadership, etc.) that they cannot take the time to coach and lead the team to victory.

Wherever your team is falling short of meeting (or exceeding) expectations and goals, there is a solution for each and every one. Some might be a manual solution or process, some might be a technology implementation, and some might need a personnel replacement.

I will ask you questions to determine where you feel the team is underperforming and then I will provide guidance, suggestions, solutions, and/or referrals for how to start filling in those gaps and increasing your deal volume, revenue, and profit margin.

Sales Operation Processes

One common weakness of sales teams is the lack of established and documented sales operational processes and systems. Most sales teams are led by 'salespeople' who dont think in systems/processes - they think in conversations, the #'s game, and just closing deals through talent, will and persistence.

But to scale your sales operation - to keep from having high turnover, from having the wrong people on the team, from promoting your salespeople into leadership roles just to watch them fail, from experiencing the swings of really good volume of sales to painful low lows - it takes building systems and processes around everything the team needs.

There are 24 categories of systems you must account for to create a scalable sales operation. We can discuss some/all of them, especially relative to the challenges you are facing in your sales org rigth now.

Increasing Life Time Value

One way to generate more revenue is to increase the number of new sales you make each week, month or year. Another way is to find ways to increase the revenue per client over their lifetime with your company. Most sales-based organizations leave a lot of money on the table by missing out on the potential cross-selling, upselling, and referral generating opportunities.

I will help you identify the LTV-increasing paths available, including potential monthly reoccurring revenue streams, all while actually providing your customers a better experience. My goal is to help your company increase the bottom line profit.

You Pitching Me

Scenario: You have messaged me via email or LinkedIn, with something of a sales pitch. Maybe you think I need your help generating leads for my business. Maybe you think I need a mobile app, or RPO, or web design work. Maybe you think I need market my podcat, Youtube channel, social media, etc.

How much do you believe in your product/service?

I am willing to meet with you and listen to you with an open mind. I know that there are always ways to improve what my business is doing.

But my time is valuable and you cannot just have it for free because you sent me a cold email or long LinkedIn message.

Do you believe enough in your sales skills and your solution to pay for time with me?

(oh, and if you try to send me your calendar link because you 'couldn't get mine to work', we will done communicating)

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Answers

Jason Cutter answered

Who are the best consumer lead-generation providers for passing warm phone leads to our B2C call center?

I have tested and worked with many different lead generation (and BPO) companies in various countries. It is tough to give suggestions without knowing more of your service/product, ideal customer type, and sales/enrollment process. I have contacts who could be the right fit but it really depends on what is really the best fit. Centers in the Philippines will be a good at some campaigns, but a center in Mexico or Dominican Republic will be better at others. Especially if you need lead generation and sales (cross sale, etc.).

Let me know if you want to talk further about who might be the right fit.

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Member since May 2019