Hi! I'm Alejandra
I help leaders & teams transform their businesses using technologies like Salesforce.com and developing strategies, roadmaps and blue prints to get your envisioned future state in the most optimal and cost efficient way.
I currently lead the Salesforce Center of Excellence for one of the largest Financial Services companies in the world.
Prior to it, I spent 12 years leading Business Intelligence, Competitive Intelligence and Salesforce CRM practices for the largest global BPO and leader in Omni-Channel Customer Experience (Teleperformance).
In short, my areas of expertise range from Strategy, BI/CI, CRM, Sales Ops with the goal to help companies grow and transform the way they do business.
At Teleperformance, I built a global area from scratch with teams across 3 continents responsible for developing strategies that influenced leadership to make key decisions that fueled growth and become a $4b company in revenue from $1b during my tenure.
I've deployed Salesforce.com globally, migrating stand alone CRM systems and I have experience leading complex implementations and integrations as Product Owner.
Whether you want to migrate/upgrade from an old CRM or platform into Salesforce, develop a strategy and a prioritized roadmap of how to get from where you are to your desired future state or find ways to optimize/automate marketing, sales, service processes, build custom applications, or deliver superior customer experiences, I am here to help you.
Salesforce Ranger, Salesforce Certified Administrator
Salesforce Certified Service Cloud Consultant.