Experience and culture led digital transformation expert. Sustainability advocate and founder at East Innovations, We Conscious Few and Taylor Activewear.
Technology can provide incredible insight into the needs and behaviours of today’s customer. And it’s today’s leaders who recognise the impact digital can have throughout their organisation.
The internet’s impact on business and even society cannot be underestimated. Established organisations such as Blockbuster, HMV and even Taxis have been ousted by new, digital services. Netflix, Spotify and Uber were all able to capitalise an their competition’s inability to adapt.
Where digital presents new threats, it also creates exciting new possibilities. By putting digital first, opportunities exist to outsmart competition, to identify or break into new sectors and to meet consumer expectations head on.
Digital Transformation can’t happen overnight. It requires expertise, time, investment and above all, leadership. Just as every organisation is unique, each path to digital integration needs to be tailored.