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Clarity

Nicole Light

Philadelphia, PA

I am a CPG brand building expert. I have built 100+ CPG brands over 20 years and I know all the nitty-gritty details about how to build a CPG brand from an idea to a salable product.

I have developed an entire turn-key design house specializing in building national CPG brands from conception to product launch.

My clients are big thinkers + organizations with grand ideas to be transformed into reality. They want in-depth strategy, industry-leading experience, visibility, and a team of people who can bring their product to life, in-store and online.

$5.83/min

1 Call

1 Review

22 minutes
Avg. call

Product Design Product Strategy Brand Strategy Graphic Design Consumer Products Product Development Packaging Branding & Identity Product Launches CPG Industry

Call me to talk about

Contract Maufacturing + Co-Packing

Any new or rebranded product needs packaging. Whether it is a paperboard folding carton, beverage cans or plastics, we have done it. With our experience in the industry, we have created and manufactured packaging for our clients all over the world.

Product Development

Creating products that solve a problem or that are unique in their category are the most successful products on the market. My team of Product Development experts have developed over 250+ new products in the past 7+ years, totaling millions of dollars in retail product sales.

Branding + Identity

To stand out among the crowd, a company needs to be unique and resonate with consumers. A strong brand identity is what stands behind each successful product.

As a Branding Expert in the consumer market space, I will walk you through the key stages of effective brand creation. We will discuss your goals, market research, logo design, visual elements of the brand and the overall corporate brand style.

Product Package Design

As an Award Winning Package Designer working with national and international brands for clients such as Rastelli Foods Group, EQ Labs Last Shot, and Kevin Harrington the Original Shark on Shark Tank, I bring a proven track record of innovative and well-designed packaging for retail markets. A background in automated packaging lines and offset print manufacturing, I can assist in guiding you to create packaging without the added cost and lost time.

Expertise:
Structural Package Design
Custom Packaging (Paperboard + Plastics)
Knowledge of Manufacturing
Designing Folding Cartons for Automated Lines
3D Renders
Mock Samples
Custom Artwork + Brand Development across SKUs
Shelf positioning in various retailers

I am able to assit in the process of package design and the ins and outs of manufacturing. There are specific parameters when creating package

Product Launch + Marketing

As a consumer product expert, I have helped launch over 250+ startups in the past 10+ years in various markets. Launching a product is not easy, having the tools to aid in launching the product is critical to speak with buyers. Pitch Decks, visually appealing Product Sale Sheets are just a few of things you will need to get in the door.

I will help you craft a superior professional pitch deck that sells and will help you raise the capital you need for your business. My Pitch Decks and Sale Sheets have been created for clients such as Kevin Harrington from Shark Tank as well as Enterprise Food Manufacturers across the United States. Our Pitch decks for products have been seen by Retail Buyers all over the United States from Walmart and Target, Cabelas and Sportsmans Warehouse, to Wegmans and Whole Foods Markets as well as used to raise over $100 Million Dollars in investor money.

Expertise:
Pitch Decks
Sale Sheets
POS Displays

Answers 3
Reviews 1

Answers

Nicole Light answered

Which is the best custom packaging boxes printing company?

Ahh I have so many folding carton vendors that I work with across the US both Digital and Offset. Choosing which one depends on a lot. I can help you.

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Digital Printing

Packaging

Wholesale

Nicole Light answered

I need to figure out how to buy baby bottles in bulk for my business. Do I contact distributors, wholesalers, or manufacturers? How do I go about it?

I would not recommend www.aliexpress.com or/and www.alibaba.com. There is a lot of run around with both of those sites. I would look for a factory overseas that can help you get a high-quality bottle. How do you connect with someone? You can do a simple google search to start out and start digging from there. Or you need to work with someone who has worked with these factories in the past. I have overseas connections from working with clients in the past. Its a lot of digging annd networking, but worth it in the long run.

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Sourcing

Product Management

Wholesale

Nicole Light answered

I developed melamine plate for kids. It have nice design and package but I struggle with sales. How can I sell it?

You need a good sales rep that had the connection into the retail markets that you want to be in. A soild pitch deck and sales sheet for each SKU is absolutely necessary to get noticed. The sales rep getting you in there is only half the battle. Getting them to actually get interested in the product is all based on your deck and dollars. There is a lot more that comes with retail. Getting in the door is one thing. You will need marketing dollars to get there. If you want a connection to a great sales rep I can help you.

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Sales

Marketing

Reviews

excellent

Matt E Silver Source: Clarity

Member since May 2019