CONCEPTS for CALLS. if you are struggling for an idea to drive your project, I can help. Every business needs a story and it is not about your heritage story necessarily. Most of my clients can't see the obvious unless I show them. call please.
brand identity for architectural company, re-branding, re-inventing...see how it all works; http://bit.ly/2sXBv99
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In an increasingly competitive world, a quality product is no longer enough to be a success in the marketplace. It is the emotional connection that makes a loyal customer. How does your company make people feel? There are subtle tricks and hints that the customer sees and feels. Go for the gut.
I didn't realize I was a 'namer' until it was part of the whole branding solution. People get very close to their company’s name. Even more, if they feel there is equity already attached to it. It's a fine line to walk to get key stakeholders on-board, show the evidence of why it is an obstacle then DO IT RIGHT. Some companies need upgrades, others just start with a name that they created after a little wine with friends (ode to the paper napkin). This may not be the best approach. There is a method to it and it comes in baby-steps: choose the style, feeling, and impression you want to make as a company before throwing out ideas that may cause stumbling blocks ahead. Call me for naming tips. #naming #branding #specialmoderndesign
Your story provides a framework of understanding and an emotional tone that demonstrates how all of the other elements work together.
How was this brand was conceived? Clearly a product of its time. Cake Monkey represents a trilogy of pop culture of the time. Mixed together created the feeling I intended to demonstrate graphically once approved. The hipness of Carrie from Sex in the City; the excitement of Cathy (comic strip) as she hysterically screams “CAKE” when she spots some in her place of work; and The retro-ness of Ms Betty Crocker always telling us to “enjoy” with a smile.
see this at: https://specialmoderndesign.com/projects/01-cake-monkey-bakery
where I show how we make the connection to the consumer through her HEAD, GUT, and HEART.
Take a peek at just one of the pages of the Brand Development Document that you will get when you let me brand your business.
Before and after logo designs that mark the brand identity.
If the logo is distinct enough-- I say break the rules. This kind of codification could show flexibility, confidence if done right. I suggest keeping it in the color family-- all cool --- or all warm colors. Maybe charcoal vs black?
For a simpler reply, my answer would be branding. This is a way to communicate what you intend to do in a credible way. Learn what the core of the start up is; Where your passion lies as a founder; Figure out what the competition is doing — or not doing; Impress investors and communicate the vision you have. I've seen branding prior to start of business work its magic.
I like to think of those 'Donuts and Chinese Food Restaurant' hybrids. Can you promote yourself as just a mainstream social media expert? that would be perfect. You can still take other work-- just don't promote it.... I prefer my Chinese food sans donut grease.
I can only say what helped me when I was feeling that way (not long ago). You may have read this book by Tim Ferriss, the 4-hour work week... I have used some of the outsourcing contacts he wrote about and it change my stress level. You would be surprised what can be done for you by someone on the other side of the world.
I love the serendipity of that! I suggest keeping it separate since the industries most likely won't cross over. Start a new brand....name it something "hype" since that is the word you used to describe the new offering. Hypeshot or something fun. Best of luck- if you inspiration: http://specialmoderndesign.com
Here's a tip- when putting your Agreement/Proposal together never say you will DELIVER a name. Word it so they understand they are paying for your CONSULTING on that. (What if they don't like the names?) You are being paid for what you are doing- "Name Consulting". I also add a clause that explains if a name is derived in the course of this project by any other person, you still get compensated for the consulting i.e., time, and ideas you put into it. (I feel like I am writing this too late- anyway-- good luck)
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Very tricky. I never heard of this. I hope you can work out a profit in there somewhere when you do figure out pricing, Unlimited scares me.