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Karen Barranco Brand Identity Design Consultant
Los Angeles CA
if you are struggling for the BIG IDEA or need a visual reviewed, let's discuss. Find my body of work at http://specialmoderndesign.com. —I'm a former Creative Director for various design firms in Los Angeles. Back in the 2000s, I decided to work with clients one-on-one skipping the diluted "telephone-game" process. I know what it takes to find that one thing that makes something SPECIAL to motivate purchases.
Give me a brief description of what you are working on and allow me to have a discussion with you to share ideas.
No jargon, No rules…
7
Calls |
4
Reviews |
Brand Strategy
Branding
Naming
Small Business
Brand development
Logo Design
Corporate Identity
Branding & Identity
Creative Concept Development
Emotional Branding
Member since March 2017
Areas of Expertise
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KB$3.33/min per minute(4)Bakery Branding StoryKaren Barranco • Los Angeles CACreated 8 years ago in Product & Design / IdentityYour story provides a framework of understanding and an emotional tone that demonstrates how all of the other elements work together. How was this brand was conceived? Clearly a product of its time. Cake Monkey represents a trilogy of pop culture of the time. Mixed together created the feeling I intended to demonstrate graphically once approved. The hipness of Carrie from Sex in the City; the excitement of Cathy (comic strip) as she hysterically screams “CAKE” when she spots some in her place of work; and The retro-ness of Ms Betty Crocker always telling us to “enjoy” with a smile. see this at: https://specialmoderndesign.com/projects/01-cake-monkey-bakery where I show how we make the connection to the consumer through her HEAD, GUT, and HEART. Take a peek at just one of the pages of the Brand Development Document that you will get when you let me brand your business.Karen Barranco Los Angeles CA(4)
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KB$3.33/min per minute(4)Don't SideStep Around a Bad NameKaren Barranco • Los Angeles CACreated 8 years ago in Business / Getting StartedI didn't realize I was a 'namer' until it was part of the whole branding solution. People get very close to their company’s name. Even more, if they feel there is equity already attached to it. It's a fine line to walk to get key stakeholders on-board, show the evidence of why it is an obstacle then DO IT RIGHT. Some companies need upgrades, others just start with a name that they created after a little wine with friends (ode to the paper napkin). This may not be the best approach. There is a method to it and it comes in baby-steps: choose the style, feeling, and impression you want to make as a company before throwing out ideas that may cause stumbling blocks ahead. Call me for naming tips. #naming #branding #specialmoderndesignKaren Barranco Los Angeles CA(4)
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KB$3.33/min per minute(4)Emotional BrandingKaren Barranco • Los Angeles CACreated 8 years ago in Business / Getting StartedIn an increasingly competitive world, a quality product is no longer enough to be a success in the marketplace. It is the emotional connection that makes a loyal customer. How does your company make people feel? There are subtle tricks and hints that the customer sees and feels. Go for the gut.Karen Barranco Los Angeles CA(4)
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KB$3.33/min per minute(4)Before & AfterKaren Barranco • Los Angeles CACreated 8 years ago in Product & Design / IdentityBefore and after logo designs that mark the brand identity. https://specialmoderndesign.com/before-and-after/Karen Barranco Los Angeles CA(4)
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KB$3.33/min per minute(4)Changing an Architectural Firm's ReputationKaren Barranco • Los Angeles CACreated 8 years ago in Product & Design / Identitybrand identity for architectural company, re-branding, re-inventing...see how it all works; http://bit.ly/2sXBv99 #branding #brandidentity #brandstrategist #logo #logodesign #losangelesbranding #brandidentitydesign #ineedabrand #entrepreneurs #corporateidentity #bestbrandidentity #brandidentitydevelopment #losangelesbranding #logoswithsoul #specialmodern #moderndesignKaren Barranco Los Angeles CA(4)
- Reviews 4
- Answers 8
LM
Thanks Karen. A great call with lots to think about. Will call again as needed. Thank you!
Source: Clarity libby mills Jun 6, 2023DC
Karen did a great job of asking me the right questions about my brand and providing my helpful feedback when selecting a logo. I would recommend her for anyone looking to get clarity on branding and design.
Source: Clarity Drew Crawford Jan 26, 2022TV
After speaking with Karen I felt much more confident about the direction I needed to go with my new logo.
Source: Clarity Tammy Vohs Aug 13, 2021MJ
What a great call for our firm to have with Karen. Thank you for your time, will use again. ;)
Source: Clarity Mark Johnson Aug 16, 2019
Brand Strategy
Branding
Naming
Small Business
Brand development
Logo Design
Corporate Identity
Branding & Identity
Creative Concept Development
Emotional Branding
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