Chad Carrodus GenZ Whisper

Brands do not simply "sell" to Generation Z...they influence. But HOW?! Do not spend another dollar on advertising to students without talking to me. I can help you adjust current marketing efforts or work with you to create a campaign from the ground up. I've helped various companies and even celebrities capitalize on this misunderstood demographic. As a member of GenZ myself, I bring unparalleled perception to the billions of dollars spent by my peers. With an impressive track record in technology and digital media, coupled with my extensively influential social capital, I am able to contribute on strategic matters, while simultaneously helping build a brand that will not only reach but also resonate with Gen-Z and millennials. WHY YOU SHOULD CARE ABOUT GEN-Z: Everyone knows when it comes to ROI, nothing beats word-of-mouth marketing. Consumer endorsements are free, effective, and have far more perceived authenticity than messaging that comes straight from the brand. Word-of-mouth impressions create 500% more sales than paid media impressions because nearly 90% of consumers report that they are more likely to give their hard-earned cash to a brand recommended by a friend. This is especially true for college students–- who spend over $60B per year on nonessential purchases, yet HATE being "sold" to. College students may be a uniquely astute group, but they are still just like any other consumer: the challenge is simply to capture their attention and engage them with a product. However, capturing their attention is the most difficult part. While a basic PPC campaign may work for the rest of the population, college students require social validity in order to convert them.

Do NOT hire a developer to build your app (yet)! I help nontechnical CEO's and Founders bring their app vision to life by offering practical and inexpensive resources, tools, and strategy when hiring a developer to build a lean MVP...that actually gets traction! I've seen and heard far too many development horror stories...CEO's spend tens of thousands of dollars on an MVP that does not match the developer's promise. Or, they spend an entire budget on development and leave no money for marketing...leaving a good app with no users (even worse)! Set up a call with me so I can show you how to growth hack the development process by getting users BEFORE you even have a product.

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. The 2008 financial crisis unfolded right in front of our eyes, during formative and developmental years. Too young to do anything to help, yet old enough to observe the devastating consequences, Generation Z finally began piecing things together as we grew older. Hardened by adversity, shielded by cynicism, educated by hindsight and fueled by technology — Gen Z is quickly becoming the largest consumer demographic. There has been a lot of conflicting information and general misunderstanding on Generation Z, likely because of small sample sizes or general lack of representation. Although that information is good to build strategic foundations, there are some idiosyncrasies that could be lost in generational translation. I will show you how to position your brand to Generation Z (GenZ).