Founder of Secret Sauce Studios — a product lab creating AI tools for coaches and solopreneurs. Scaled a DTC wellness brand to a $9MM run-rate in under 12 months. 15+ years in consumer and tech, with experience at VaynerCommerce, Kraft Heinz, and leading multiple go-to-market launches in food, health, and wellness. I help brands clarify positioning, drive growth, and launch faster with lean, high-impact strategies.