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Mash Bonigala Brand Transformation Coach. Brand Strategist.

Greater New York City Area
I have been building winning brands for 25 years and am the founder of a leading branding agency - Spellbrand. In all these years, I identified 3 fundamental challenges that business owners struggle with and which lead to slow growth, lack of sales and revenue, and abysmal profits. In fact, they are a lot easier to solve than most people think. You just need to change how you're thinking about them. Here they are, and how to solve them: 1) Inauthentic Essence: Most brands have an inauthentic core essence and this makes marketing and connecting with the core audience very difficult. So start by creating an authentic inner core based on a higher purpose goal, an internal brand purpose, robust core values, a meaningful vision and mission, deep audience personas, and a…
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Areas of Expertise

  • Reviews 15
  • Answers 4

Mash provided excellent follow up direction from our previous call where he basically gave me a road map. He was generous in his review in some of the areas I was uncertain of. Thanks.

Source: Clarity Michelle Greene Jan 13, 2014

I wanted Mash's branding and positioning expertise to help me design a strategy to differentiate me from many of the thousands of travel blogs out there.

His objectivity was a welcomed breath of fresh air. He provided insights that helped me see something that was right under my nose. I could have talked with him for hours!

He was engaging and knowledgeable and provided actionable steps I could implement right away.

I plan to have additional calls with Mash to ensure I don't get sidetracked.

Source: Clarity Michelle Greene Jan 7, 2014

I worked with Mallesh and the team at Logo Design Works on six different projects: 4 logo designs and 2 websites.

I found their work to be highly creative and incredibly professional. Mallesh queried us and listened to our responses, before creating several designs for our review.

It was fun to see the creative process at work, with logo and web designs which articulated our business propositions. Mallesh’s team understands how to use design concepts to support the business and I highly recommend them to anyone searching for corporate branding or identity-building.

Source: LinkedIn Michele M. Downey, CTP, AAP Mar 28, 2013

I found Logo Design Works from a search on the web. At first I was not sure how reliable this type of online service would be. The price was very good and the testimonials were all raving so I tried it. I soon found the company delivered exactly as promissed. My logo was excellent, the turn around time was better than any face to face designer I had previously worked with and the cost was lower. You can't beat that.

I highly recommend Logo Design Works to everyone. I've since ordered additonal work and have found the the same consistant results each time.

Source: LinkedIn Greg Uttal Mar 28, 2013

Mallesh’s company, Logo Design Works, did an excellent job in creating our logo. I had a concept, gave it to them & they did the rest. I am extremely pleased with the results. They were professional in every step of the process. I would recommend them to anyone who is considering a logo design for their company.

Source: LinkedIn Timothy Hamilton Mar 28, 2013

Mallesh and Logo Design Works have an excellent process in place to take care of their clients' design needs. Many designers tend to run behind or drop the project. Logo Design Works did the opposite -- they were on track the whole time and never left me waiting. On top of that, they produce high quality prototypes for narrowing down and discussing. I was probably a difficult case because I knew very little what I wanted. View the results on my web site where the logo shines.

Source: LinkedIn Meryl Evans Mar 28, 2013

Mallesh is a mind reader. He taps into your psyche and contributes some amazing value on everything he touches.
Haitham Khoja Managing Partner Quantum Ideas Company

Source: LinkedIn Haitham Khoja Mar 28, 2013

I hired Mallesh as a result of browsing the net for designers for my new logos. I hired Logodesignworks.com and Mallesh was my assigned designer. He drew up some concepts based on my inputs and managed to create both a nice logo for my company and also a mascot for my racing team. The graphics was professionally delivered on time and the quality was top. I have recommended Logo Design Works to many after my engagement with Mallesh.

Source: LinkedIn Lars Gunnar Tiben Mar 28, 2013

Mallesh's firm has developed branding logos for a couple of my business ventures. They also developed my existing web site. I am very pleased with the results.

Source: LinkedIn Bill Ely Mar 28, 2013

I have hired Mallesh on multiple occasions throughout the years and he has always delivered a great finished product on time. His ability to adapt to the the dynamic, constantly changing nature of this industry is outstanding. He has a good understanding of todays technologies and of how businesses should best leverage them in order to get the best value for the money spent. Great job Mallesh! I would recommend him to anyone looking for professional web design services.

Source: LinkedIn Dustin Feldman Mar 28, 2013

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