I have been building winning brands for 25 years and am the founder of a leading branding agency - Spellbrand.
In all these years, I identified 3 fundamental challenges that business owners struggle with and which lead to slow growth, lack of sales and revenue, and abysmal profits.
In fact, they are a lot easier to solve than most people think. You just need to change how you're thinking about them.
Here they are, and how to solve them:
1) Inauthentic Essence: Most brands have an inauthentic core essence and this makes marketing and connecting with the core audience very difficult.
So start by creating an authentic inner core based on a higher purpose goal, an internal brand purpose, robust core values, a meaningful vision and mission, deep audience personas, and a relevant brand story.
2) Muddled Brand Message: This issue arises due to point #1 above.
To fix this, create brand message blocks from the various core elements, break those blocks into story blocks, and for each, create micro-stories. Intersperse these with occasional sales messages.
3) Visual Inconsistency: This arises due to point #2 above. To fix this, align your visual language to points #1 and point #2.
Create your brand identity and other visual elements that align with the worldview of your audience personas and are not arbitrarily picked from trends.
See? That wasn't so hard.
If you want to talk about how this can be achieved for your brand, schedule a 60-minute Clarity video call with me!
