If you are serious about launching a brand, I will be there by your side to ensure you build your startup upon shared values your audience, investors, and future staff can believe in and root for. I have written 3 best-sellers on the subject of branding for startups and have helped hundreds launch successfully while advising numerous Fortune 500s on their naming and branding efforts. I will ensure you are following the right process based on my proven Resonaid brand strategy framework, from a tight positioning to the perfect name and overall identity. We want to make sure you act, look, and feel like a brand from the get-go. If we collaborate, you won't fall into the usual startup branding mishaps as your offering meets its audience.
As the Founder of Los Angeles-based brand consultancy FINIEN, I work hands-on with startups from around the world and of any size and age on crafting strategic, verbal, and visual brand clarity. My client list includes Tinder, Honeywell, Randstad, Warner Brothers, and Goodwill. I am also a Global 100 mentor at the Founder Institute. Besides writing How To Launch a Brand, Bigger Than This, and The Brand Therapy Book, I am a columnist for Forbes and my thoughts on brand strategy appeared in the likes of Inc, The Los Angeles Times, The Washington Post, and Entrepreneur.
