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Fabian Geyrhalter Clarity's Top Branding Expert, Founder of FINIEN

Greater Los Angeles Area

If you are launching or re-launching your brand, I will ensure you follow the right processes based on my proven brand strategy framework, from a tight positioning to the perfect name and overall identity. I want to make sure you act, look, and feel like a brand from the get-go. If we collaborate, you won't fall into the usual startup branding mishaps as your offering meets its audience. I have written 3 best-sellers on the subject of branding for startups and have helped hundreds launch successfully while advising numerous Fortune 500s on their naming and branding efforts. More Background: Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria, and has been living in Los Angeles for over half his life. He understands that…

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271

Calls

122

Reviews

Startup Consulting

Brand Strategy

Graphic Design

Branding

Naming

Brand development

Logo Design

Creative Direction

Positioning

Identity Development

Member since May 2013

Areas of Expertise

Reviews 122
Answers 4

Startup Consulting

Brand Strategy

Graphic Design

Branding

Naming

Brand development

Logo Design

Creative Direction

Positioning

Identity Development

Clarity

Fabian Geyrhalter

Greater Los Angeles Area

If you are launching or re-launching your brand, I will ensure you follow the right processes based on my proven brand strategy framework, from a tight positioning to the perfect name and overall identity. I want to make sure you act, look, and feel like a brand from the get-go. If we collaborate, you won't fall into the usual startup branding mishaps as your offering meets its audience. I have written 3 best-sellers on the subject of branding for startups and have helped hundreds launch successfully while advising numerous Fortune 500s on their naming and branding efforts.

More Background:

Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria, and has been living in Los Angeles for over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner.

Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post.

All three of his books became international Amazon best-sellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers.

He is also a sought-after speaker who enjoys traveling the world to hold keynotes and group workshops (albeit virtually during pandemics), where he shares his actionable brand advice in an engaging and direct way.

$10.00/min

271

271 Calls

122

122 Reviews

28 minutes
Avg. call

Startup Consulting Brand Strategy Graphic Design Branding Naming Brand development Logo Design Creative Direction Positioning Identity Development

Call me to talk about

Creative Strategy

Devising the creative strategy for new brands is at the heart of my practice and I bring 15+ years of hands-on experience to our call to assist your brand in finding its core reason for being (the 'why' #1), the connection to the customer (the 'why' #2) as well as its voice, look and feel.

Identity Design

The ins and outs and do's and dont's of logo design. We work on identity creations daily and I teach courses on brand design. I offer time to review designs or to discuss your pain points.

http://www.finien.com/showcase/clients/

I have helped facilitate over 60 brand launches and built a process to get your new product or service from ideation to brand launch. We can discuss your current branding pain points or I can give you a primer on how to best tackle the steps to your brand launch.

http://www.finien.com/process/

My consultancy is specialized in launching new brands. Naming is at the core of my expertise. Schedule a call to share your naming ideas and I will lead you towards a winning name for your new brand.

http://www.howtolaunchabrand.com

I have worked with Fortune 500's as well as helped launch 60 startup brands with my consultancy. I am available to discuss your brand strategy from positioning to launch or re-branding tactics.

Answers 4
Reviews 122

Answers

Fabian Geyrhalter answered

What domain name should I get?

Best solution would be to come up with a new brand (in your case also brand persona) name that you can truly own. Sounds like a few steps back, but everything else is just patching up the problem, which will increase as your company grows and it would save you lots of headaches and money in the future while enabling your customers to find you...and yourself to own a unique brand.

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Domain Names

Product Naming

Naming

Fabian Geyrhalter answered

Thinking about changing the name of our business, is there a quick, affordable way to test our existing brand name?

I am interested in learning about the reason as to why you are thinking about changing the name. Often the answer lies in your need for that change. Is it product-driven, ego-driven, pronounciation-driven? Whatever lies at the heart of it should be discussed and if necessary the name needs to be realigned with your brand's core purpose of being and your audience's emotional connection to the offering.

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Brand development

B2B Marketing

Company Naming

Fabian Geyrhalter answered

What are the pros and cons of branding under a personal name vs a brand name?

Know that if you ever have the desire or need to re-brand and/or re-position, you will face many challenges. Sounds logical after the fact, but as you go down that path of associating your name with the brand, it is easy to let the ego, or the simplicity of finding the domain name, run the branding process and push you into the limelight for good (may that actually be for better or worse!). I would advise against it so you can grow your business, eventually. Your personal brand will always be in the foreground and grow, regardless.

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Brand development

Branding & Identity

Brand Strategy

Fabian Geyrhalter answered

As a research consulting firm, how can we use our resources for monetary gain through the very slow holiday period?

Write a few white papers on topics that will be important to your clients to gain new subscribers and to nurture your vision for 2016. Write weekly blog posts and analyze your E-Mail outreach. Write a book about your consultancy's expertise. It's what we did with great success.

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Management Consulting

Startup Consulting

Generating Revenue

Reviews

Outstanding Brand Consultant – Highly Recommend!!!!!!!!!!!

Salina Solomon Source: Clarity

From our brief interaction, it's clear Fabian's reputation as a leading brand strategist is well-deserved. His clarity, depth, and actionable insights have given my startup a promising direction. Highly recommended for anyone serious about branding.

Jonathan Nedeljkovic Source: Clarity

It was mind-blowing! He helped me see clearly my ideal clients and positioning. I was confused and drained in overthinking and now I feel so excited to act on growing my business!

Nathalia Montenegro Source: Clarity

Always valuable insights and guidance.

rafael m lopes Source: Clarity

As always, even a short conversation with Fabian yields tremendous value and benefit to my branding projects. Look forward to the next opportunity to collaborate.

rafael m lopes Source: Clarity

Fabian was eloquently brutal about how I needed to reshape our internal company process - he pieced together exactly what I need to take my business to the next level, I learned 3 years of what I was doing wrong inside an hour which completely flawed me. Extremely excited to inject Fabian's ideas into our aggressively scaling company rivyl.com

Dain Walker Source: Clarity

Passionate, clear and personal

Jamie Balliu Source: Clarity

Fabian provided straightforward feedback, actionable advice, and helped me look at aspects of my startup from an entirely different perspective in less than 30 minutes!

Lauren Moore Source: Clarity

Fabian was extremely helpful in a short amount of time. He understood my issues and provided actionable insights. Thank you!

Zack Katz Source: Clarity

Fabian is so friendly and helped me a lot with my team structure

Melvin van Bueren Source: Clarity

I've done quite some clarity calls but none of them beat Fabian's. His advice is straight to the point and very practical to implement. I recommend everyone with any questions regarding his/her brand to go to Fabian.
Thanks for the call bro! Talk soon.

Floris Gutker de Geus Source: Clarity

Member since May 2013