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Clarity

Fabian Geyrhalter

Greater Los Angeles Area

Author of the bestsellers 'How to Launch a Brand' and 'Bigger Than This – How to turn any venture into an admired brand,' a columnist for Inc. and Forbes and Founder of FINIEN, a consultancy specialized in turning ventures into brands. For 12 years Fabian has been running the highly successful branding and graphic design agency Geyrhalter & Co, working for clients such as The Bill & Melinda Gates Foundation, Goodwill, Brandman University, W Hotels, CO-OP Financial Services, USC, Evolution Juice, The City of Los Angeles and John Varvatos.

$7.50/min

172

172 Calls

90 Reviews

26 minutes
Avg. call

Startup Consulting Brand Strategy Graphic Design Branding Naming Brand development Logo Design Creative Direction Positioning Identity Development

Call me to talk about

Brand Strategy

I have worked with Fortune 500's as well as helped launch 60 startup brands with my consultancy. I am available to discuss your brand strategy from positioning to launch or re-branding tactics.

Naming

My consultancy is specialized in launching new brands. Naming is at the core of my expertise. Schedule a call to share your naming ideas and I will lead you towards a winning name for your new brand.

http://www.howtolaunchabrand.com

Creative Strategy

Devising the creative strategy for new brands is at the heart of my practice and I bring 15+ years of hands-on experience to our call to assist your brand in finding its core reason for being (the 'why' #1), the connection to the customer (the 'why' #2) as well as its voice, look and feel.

Identity Design

The ins and outs and do's and dont's of logo design. We work on identity creations daily and I teach courses on brand design. I offer time to review designs or to discuss your pain points.

http://www.finien.com/showcase/clients/

Branding

I have helped facilitate over 60 brand launches and built a process to get your new product or service from ideation to brand launch. We can discuss your current branding pain points or I can give you a primer on how to best tackle the steps to your brand launch.

http://www.finien.com/process/

Answers 4
Reviews 90

Answers

Fabian Geyrhalter answered

What domain name should I get?

Best solution would be to come up with a new brand (in your case also brand persona) name that you can truly own. Sounds like a few steps back, but everything else is just patching up the problem, which will increase as your company grows and it would save you lots of headaches and money in the future while enabling your customers to find you...and yourself to own a unique brand.

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Domain Names

Product Naming

Naming

Fabian Geyrhalter answered

Thinking about changing the name of our business, is there a quick, affordable way to test our existing brand name?

I am interested in learning about the reason as to why you are thinking about changing the name. Often the answer lies in your need for that change. Is it product-driven, ego-driven, pronounciation-driven? Whatever lies at the heart of it should be discussed and if necessary the name needs to be realigned with your brand's core purpose of being and your audience's emotional connection to the offering.

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Brand development

B2B Marketing

Company Naming

Fabian Geyrhalter answered

What are the pros and cons of branding under a personal name vs a brand name?

Know that if you ever have the desire or need to re-brand and/or re-position, you will face many challenges. Sounds logical after the fact, but as you go down that path of associating your name with the brand, it is easy to let the ego, or the simplicity of finding the domain name, run the branding process and push you into the limelight for good (may that actually be for better or worse!). I would advise against it so you can grow your business, eventually. Your personal brand will always be in the foreground and grow, regardless.

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Brand development

Branding & Identity

Brand Strategy

Fabian Geyrhalter answered

As a research consulting firm, how can we use our resources for monetary gain through the very slow holiday period?

Write a few white papers on topics that will be important to your clients to gain new subscribers and to nurture your vision for 2016. Write weekly blog posts and analyze your E-Mail outreach. Write a book about your consultancy's expertise. It's what we did with great success.

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Management Consulting

Startup Consulting

Generating Revenue

Reviews

Fantastic. This was my first Clarity call and Fabian did not disappoint. I learned so much from our brief call. He delivered a continuous stream of actionable, high-quality feedback on strategic branding questions that I put forth. I will definitely be seeking more follow-up calls once I put into action what was discussed.

Scott Nobriga Source: Clarity

Amazing once again, I will achieve perfection with Fabian's help, I know it!

Tyler Moore Source: Clarity

Amazing!! Such great insight is such a short amount of time. I loved it, really helped push me in the right direction!

Tyler Moore Source: Clarity

He was a huge help for my naming.

Ronnie Rattray Source: Clarity

Fabian is the best advisor on Clarity. Strongly recommend talking to him if you're thinking of creating a new brand or repositioning an existing one.

Cody Lister Source: Clarity

Once again Fabian was excellent. He gave really sound guidance on our upcoming rebrand and gave great strategic advice about how to roll it out.

Craig Hewitt Source: Clarity

Fabian was right on the ball. He immediately understood the concept of the business and came up with suggestions that were helpful and practical.

emily serebryany Source: Clarity

Fabian is very honest and provided great constructive feedback. He's an expert at branding and I will definitely contact him in the future!

Allison Coleman Source: Clarity

Another excellent and productive call with Fabian!

Bill Arndt Source: Clarity

Fabian gave both great practical advice on my specific question as well as a really great framework around which to address our need. Great call and look forward to another one when we get ready for our rebrand.

Craig Hewitt Source: Clarity

Excellent call. Fabian is extremely knowledgable, friendly and actionable. Looking forward to digesting our talk and having another call.

Rob Bertholf Source: Clarity

Member since May 2013