Founder @ Coconspirator. Ad agency ex-pat with 20 years of experience building brands through objective insights and informed ideas.
A brand is so much more than a logo and tagline. A well-articulated brand positioning will set the tone for everything your brand is and will be. Helping owners and leaders set their narrative and consistently apply it can be the most effective way to connect with your customers for lifetime value.
Sometimes, a brand and a business are disconnected and must be reunited. Working with B2B and B2C growth brands to reunite these elements to show the world your business is healthy, credible, and valuable through an identity matching your operations' sophistication. Brand assessment and analysis, along with recommendations for leaving a positive mark on your industry and ensuring your brand is ready for what's next.
As a brand grows, how it is curated, cared for, and applied can offer many challenges and opportunities. Brand management consulting can help you navigate these critical decisions, which can provide value and avoid setbacks.
Your brand is only as good as its ability to connect with your customers. Knowing your customers and what makes them tick is the key to success. We help you understand your audience and how they behave, ensuring your brand is relevant and valuable.
These are two different and broad questions without a lot of context. I would encourage you to provide additional context about your goods/services, market, and industry so that the platform experts can provide you with a valuable answer.
