Redbubble Head of Acquisition & Retention Marketing, Mentor at 500 Startups; Former Flywheel VP Marketing, BabyCenter Marketing Director
I increased Redbubble sales by 77%, doubled Flywheel rides in 6 months and grew BabyCenter monthly users to 30 million.
I tripled Redbubble email subscribers, increased Redbubble sales from email by 150% and grew BabyCenter email subscribers to 10 million.
I doubled Flywheel taxi app rides in 6 months, acquired 70% of BabyCenter users through mobile and I'm a Facebook mobile ads expert.
An easy and free way to test the popularity of specific keywords is to use google.com/trends. You can enter up to 5 keywords at a time and compare search interest in them over time. Then you could select a domain name based on the most popular keyword available as a domain name.
Google Consumer Surveys are very low cost. Although they are designed for B2C rather than B2B, you can ask qualifying questions, and it may be a way for you to get responses from marketers.
Tactically you could set up a one-page site using populr.me linked to a Google docs form to collect email addresses. As Bruce mentioned, ideally you would have something to offer in exchange for people providing you with their email address, but you could also have the page be a teaser of what's to come and have the users subscribe to get updates on your product launch, new content, or whatever it is you are building.
Fiksu is another option although it has a minimum budget required to work with them. Fiksu uses its proprietary optimization engine across a number of mobile ad networks to maximize return based on your specific objectives.
In a B2C scenario, I've seen this done by leveraging user acquisition to generate leads for third parties. You can monetize the registration flow by adding these partner offers and keep the difference between what it costs to acquire a user and what you can sell the leads for.
In B2B, demand generation teams have become very effective at measuring the impact of their activities in sales with the help of marketing and sales automation platforms. While the revenue typically doesn't sit on the marketing team's P&L, they are able to demonstrate that their marketing activities are profitable for the business.
I ran direct marketing for a Medicare health plan and, before that, marketed long term care insurance so I have quite a bit of expertise in reaching an older audience.
One option is to craft a special offer for AARP or a to offer to its membership - http://discounts.aarp.org/category/supercategory/categoryId/727/subCategoryId/674/uSource/HCTN
Also, I would look broadly at what ancestry.com is doing, as its users tend to be older females. You'll note Ancestry offers a discount to AARP members, and maybe Ancestry.com itself would be interested in a partnership.
If you'd like to discuss these ideas, and others, in more detail, you can schedule a call with me.
Great call, very insightful!!!
Excellent call with Seth. Quickly identified the marketing challenges we will face and probably saved us thousands of dollars in trial and error. Planning on having a few more calls to discuss product and lead gen before we go live.
Seth was great, provided concise actions to move forward.
Seth was very informative and knowledgable about user acquisition.
Seth gave me a number of actionable ideas that will allow me to optimize my Google ads campaign and also enhance my reach with Facebook ads. I walked away with a number of items that will boost my online marketing performance. Definitely worth the investment.
Seth made some strong, valid points with one in particular stopping me from taking a course of action that could have potentially proven disastrous to an entire target market.
Looking forward to following up with Seth when things have progressed.
I got my moneys worth from this call within the first 10 mins. Seth is very knowledgeable and has the experience to back it up. I can't wait to put some of his ideas to use. I would highly recommend Seth.
Seth advised me on interview positioning and marketing strategy. He was well prepared for the call, made valuable suggestions, and followed up with some useful materials. I appreciated his thoughtfulness and candor.
Great insight and validation from someone who's been there and done it. Seth's advice is making me look at my product positioning in a new way. Thanks!
Seth is a smart operator. Knows his stuff and gets to the heart of the issue.
If you are building a marketing team that will double your revenue while staying profitable, Seth can give you valuable insights about how to recruit and build this team. In our short talk he was able to give us an inside view on what it takes to build out a marketing team that will let us increase our growth rate even further. After the call Seth also followed up with a few recommendations and offered an introduction to a person running a growth forum that could help us with recruiting. A+