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Clarity

Seth Berman

Austin, TX

Head of Growth Marketing at Stripe. Previously led performance marketing at Adobe and customer acquisition and email for e-commerce, online publishing, on-demand services and life & health insurance.

$5.83/min

139

139 Calls

71

71 Reviews

30 minutes
Avg. call

Marketing Customer Acquisition Growth Email Marketing Marketing Strategy Customer Retention Online Advertising SaaS Performance Marketing Organizational Design

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Customer Acquisition

I increased an e-commerce startup's sales by 77%, doubled an on-demand startup's rides in 6 months and grew an online publisher's monthly users to 30 million.

I increased an e-commerce startup's sales by 77%, doubled an on-demand startup's rides in 6 months and grew an online publisher's monthly users to 30 million.

Marketing Strategy

I increased an e-commerce startup's sales by 77%, doubled an on-demand startup's rides in 6 months and grew an online publisher's monthly users to 30 million.

Email Marketing

I tripled an e-commerce startup's email subscribers and increased its sales from email by 150%, and I grew an online publisher's email subscribers to 10 million.

Business Strategy

I led organizations at startups and Fortune 500 companies in industries including SaaS, e-commerce, on-demand services, life & health insurance and financial services.

Answers 6
Reviews 71

Answers

Seth Berman answered

Is there a way to use paid advertising to test a domain name?

An easy and free way to test the popularity of specific keywords is to use google.com/trends. You can enter up to 5 keywords at a time and compare search interest in them over time. Then you could select a domain name based on the most popular keyword available as a domain name.

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Online Advertising

Market Research

PPC

Seth Berman answered

Suggest a way to find marketing executives to interview for a new product idea?

Google Consumer Surveys are very low cost. Although they are designed for B2C rather than B2B, you can ask qualifying questions, and it may be a way for you to get responses from marketers.
http://www.google.com/insights/consumersurveys/home

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Marketing

Entrepreneurship

Business in India

Seth Berman answered

How do I build my email list?

Tactically you could set up a one-page site using populr.me linked to a Google docs form to collect email addresses. As Bruce mentioned, ideally you would have something to offer in exchange for people providing you with their email address, but you could also have the page be a teaser of what's to come and have the users subscribe to get updates on your product launch, new content, or whatever it is you are building.

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Online Marketing

Email Marketing

Email List Building

Seth Berman answered

Can anyone recommend an affiliate network that helped you increase mobile app downloads?

Fiksu is another option although it has a minimum budget required to work with them. Fiksu uses its proprietary optimization engine across a number of mobile ad networks to maximize return based on your specific objectives.

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Affiliate Marketing

Affiliate Networks

Seth Berman answered

Have you ever seen an in-house advertising or marketing function turned into a profit center? And if so, did it succeed or fail?

In a B2C scenario, I've seen this done by leveraging user acquisition to generate leads for third parties. You can monetize the registration flow by adding these partner offers and keep the difference between what it costs to acquire a user and what you can sell the leads for.

In B2B, demand generation teams have become very effective at measuring the impact of their activities in sales with the help of marketing and sales automation platforms. While the revenue typically doesn't sit on the marketing team's P&L, they are able to demonstrate that their marketing activities are profitable for the business.

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Advertising

Marketing Strategy

Organizational Design

Seth Berman answered

How would you promote this site to baby boomers & seniors in a cost-effective manner?

I ran direct marketing for a Medicare health plan and, before that, marketed long term care insurance so I have quite a bit of expertise in reaching an older audience.

One option is to craft a special offer for AARP or a to offer to its membership - http://discounts.aarp.org/category/supercategory/categoryId/727/subCategoryId/674/uSource/HCTN

Also, I would look broadly at what ancestry.com is doing, as its users tend to be older females. You'll note Ancestry offers a discount to AARP members, and maybe Ancestry.com itself would be interested in a partnership.

If you'd like to discuss these ideas, and others, in more detail, you can schedule a call with me.

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Marketing Strategy

Online Marketing

Digital Marketing

Reviews

I had an excellent chat with Seth. I was very impressed by how knowledgeable Seth is in marketing measurement. I learned a lot from Seth about his measurement experience, understanding of the industry, and advice for new startups. I'd love to talk to Seth again when I make some progress.

Yurong Fan Source: Clarity

Wonderful session with Seth. Many great takeaways and examples to inspire our team. Thanks Seth!

Louis Camassa Source: Clarity

This review will be displayed on Seth's profile

ross faigen Source: Clarity

Awesome. Seth named three strategic areas to focus on. His advice is thought-provoking and inspiring.

Ivan Braun Source: Clarity

Seth was excellent

Derrick Agyiri Source: Clarity

I had a great convo with Seth who helped flesh out our value proposition. Looking forward to another.

Conrad Wadowski Source: Clarity

Great insights and info, specially taking into account the specific issues we are facing.

Jaime Schuster Source: Clarity

The few minutes I've spent with Seth were invaluable. Seth provided incredible feedback that we've begun implementing and we're already seeing great improvement.

Calvin Quallis Source: Clarity

Seth was helpful in addressing my pain points in scaling user acquisition in Facebook, providing good tips and valuable feedback on current activities.

Ott Ilves Source: Clarity

Seth was very thoughtful in helping us to flesh out our company's value proposition and messaging in the context of a major email marketing initiative. Thank you, Seth, and I look forward to staying in touch.

Anatoly Bushler Source: Clarity

Great talk with Seth, got all my questions answered and can now breathe a bit easier about my strategy. I'm on a defined path now and feel great about it.

John Giatropoulos Source: Clarity

Member since October 2012