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Clarity

Lars Lofgren

Seattle, WA

I got my start when Neil Patel hired me for his startup, KISSmetrics. Before long, I was running the marketing department. Then I ran Growth and Product for Ramit Sethi's infoproduct business: I Will Teach You To Be Rich. Since then, I cofounded an affiliate SEO business, growing it to 7 figures in just a few short years. I've learned a few things about online marketing along the way.

$16.67/min

306

306 Calls

126

126 Reviews

32 minutes
Avg. call

Marketing Growth Hacking Email Marketing Content Marketing Conversion Optimization A/B Testing Copywriting Marketing Automation SaaS Analytics

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SaaS - Building a B2B Growth Strategy

I had the fortune of running marketing at a SaaS company as growth hit a hard ceiling. I'm joking, that was not fun.

Sales blamed me, I blamed Product. In truth, we didn't quite have product/market fit when we decided to scale acquisition aggressively. A few years later and a couple of VC rounds down the drain, it all imploded.

Since then, I've advised hundreds of SaaS startups on how to avoid hitting a growth ceiling. If you get a few things right, you'll keep growing every year.

And there are straightforward frameworks to make sure your SaaS business has everything it needs to keep growing. After a few questions, I'll know exactly what your #1 priority should be. I just wish I didn't have to learn all this the hard way.

Growth Strategy - Find New Channels and Optimize Your Best Ones

Picking the right marketing channels is agonizing. Many folks will test a few, nothing really clicks, and then get really discouraged. That still happens to me too.

There is a path forward. I've spent time with just about all of them. The honest truth is they can all work, usually. But only a few are the right fit for you. I use a few simple frameworks to figure out which marketing channel to focus on.

In 10 minutes, I'll help figure out which marketing channel will fuel the next decade of growth for your business.

Inbound Marketing - Drive Thousands of Leads Without Paying for Them

Inbound marketing machines can produce tens of thousands of leads every month. And single-handedly get you to seven and eight figures of revenue.

Even better, it costs very little to maintain. Once you have an inbound machine, it feels like printing money.

I've built inbound programs that have fueled 7+ figure businesses for SaaS, info-products, and affiliate businesses. I know the quirks of each and how inbound has to shift in order to make it all work

Generate More Leads Than You Could Ever Want

I've built lead generation machines that produced 40,400 leads per month. And SaaS marketing programs that tripled lead flow in a single year, sending over 8,000 leads to our sales team every month. All with extremely limited budgets. If you want an stoppable lead generation machine that runs like clockwork, let's talk.

SEO - Rank #1 for the Most Competitive Categories

For my entire career, I've been building sites and winning in some of the most competitive SEO categories.

First it was online marketing, managing a blog that did 700K visits/month. Then I moved to personal finance, ranking #1 for some of the most competitive keywords you could go after. Now I go head-to-head against every B2B SaaS marketing team. I even beat Google at their own branded keywords.

Along the way, I've built multiple sites from a blank domain to over 100,000 visits/month. And my system always works, it hasn't failed me yet.

Even after all these years, no other channel comes anywhere close to the consitenty, the sale, and the profitability that SEO drives. That's why I still focus on it.

Happy to share all the secrets I learned along the way.

Answers 1
Reviews 126

Answers

Lars Lofgren answered

Has anyone increased SaaS subscription pricing by 100% and lived to tell the tale?

Many well-known SaaS companies have doubled their prices. I've personally worked with a few that have gone through it. In most cases, your conversion rates stay the same and you see a huge jump in revenue.

This is because people tend to under-price themselves. Also, your product improves over time so it provides more value and can support a higher price.

But don't raise prices for old customers. Grandfather them in so their plans stay the same price. In the long run, it won't make a difference to your growth since most of them will churn out anyway.

If you raise prices on current customers, you'll get a huge backlash. It gets nasty. I'm pretty sure that Zendesk tried it and had to reverse the price increase.

I highly recommend raising your price by 100% for a month on new customers. Keep a close eye on your revenue and your conversion rates. If things don't go well, you can easily reverse it and discount everyone that paid for the more expensive plan. Either way, you'll know what your market will actually support.

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Reviews

Lars has a wealth of knowledge about all things growth. Amazing call. Highly recommended and looking forward to the next one!

Ian Nagy Source: Clarity

Really great insights about the best way to go about building out a marketing team and hiring

matthew lepre Source: Clarity

Awesome as always!

Dave Batchelor Source: Clarity

Great practical info. We spent 30 minutes on the phone and the advice probably saved me months of frustration. One recommendation saved me $10k. Time well spent. Would do it again.

Matthew Duckworth Source: Clarity

Lars was super helpful. He shared real life industry information to help me understand what what approaches are possible and shared his best practices. Very fruitful conversation. I am sure I will come back and check with Lars again in the future.

Alvin Hung Source: Clarity

one of a kind! he will take you to another level. book him now!!

JD Days Source: Clarity

Elisha Shannon Source: Clarity

Exceptional.

Jyot Singh Source: Clarity

Lars offered tons of insight about an industry that I am looking to get into and brought up a few points to help avoid some of the pitfalls and difficulties that could come up along the way.

Vitaly Motuz Source: Clarity

Lars was very knowledgeable and got straight to the point without wasting any time. I highly recommend consulting with Lars for your Digital Marketing needs.

Zack Cormier Source: Clarity

Lars was extremely valuable in helping us get clear on what we should be looking for. He gave us practical advice on how we should approach our hiring problem and what we should be looking for. Highly recommend talking with Lars - we definitely will again!

Sam Glover Source: Clarity

Member since September 2012