You've done your research and you've got a brilliant product on hands and you can't wait to see it sell like crazy.
But how do you actually get it to market?
Do you invest in Digital Marketing and SEO or do you hire a team of outbound sales people?
Do you start with emailing your Target Market asking for a meeting or do you boldly cold call them and pitch your product? And where in the world do you find the contact information?
And before all, what do you start with, how do you progress and how do you measure your success?
These are some of the common questions most early-stage entrepreneurs have to deal with at one point or another.
No one person has all the knowledge to get you started with (or scale) your business, because every business is different in its niche, product, structure, people behind it and the vision.
Facing these challenges at work not only as team leader but also as a salesperson, I started doing my research and completed a Master course on the topic. Today I am mentoring a diverse group of entrepreneurs on a daily and would be happy to share industry best practices with you as well.
For starters, typically, everyone books a shorter 15-minute "discovery" call. On that call we cover the main questions, no fluff, straight to the point, all value to the bone. Then, if required, we may book a longer in-depth call to cover all the nitty-gritty that might have been left out.
The usual FAQs during the calls:
Target Market, Ideal Customer Profile
Inbound vs. Outbound
Outreach and Prospecting tools
Sales Funnel and Conversion Rates
How to run Product Demos
Marketing and Sales Campaigns