Right now I'm doing a lot of B2B lead generation for our Blogging service which has been extremely successful. I have also helped a lot of private clients launch internal outbound campaigns that have been extremely successful.
The last year has been very interesting to see how many B2B tools, software's and information has popped up.
What I have seen work really well not only in what we are doing but many of our customers and colleagues within my network and mastermind groups are the following:
**Very Personalized Cold Email outreach with retargeting ads.
**Strategic Blog Content Creation (1000-1500 words) around your customers biggest hurdles and hesitations with buying your product/service. This is what our company creates for example (https://contentpros.io/)
**FB Ads to employees of "X target" Companies. This is fire and originally got it from Gary Vee. Works like a charm.
**Retargeting Ads with valuable blog content. Simple but most people fail to do this. You can get ninja with what you re-target but you need a base of very great content like point 2 above.
**Scraping FB groups and cold emailing them. We have developed a full system and process around this that is incredibly effective.
At the end of the day, there are tried and true things to stick to that no matter the "place" the "process" will stay the same. Then there are some growth hacking tactics that can be fun to play with. Hope this helps and always open to talk more and share some things on a call if needed.