Loading...
Answers
MenuHow should I approach companies about sponsoring my TV segments to get them interested?
I produce and host interstitial content (airing during extended commercial breaks) on a specialty TV station and I'm able to have them sponsored by a company. So far I've mainly just had success with companies that I already had some sort of relationship with beforehand. When I do my own cold outreach it doesn't seem to work, despite the fact that I can offer some great promotion to a pretty large, targeted audience. What should I be doing so that I can actually get them interested in taking a look at what I have to offer and seeing the value in it?
Answers
I produced a show for three seasons with a couple techie friends. Getting paid sponsorship usually requires numbers: demographics, viewership.
The person making the sponsorship decision wants to know that the viewership is in sufficient quantity and the right age range, socio-economic status, etc. to be a fit with their own target market.
You can calculate an ROI with these numbers--an agreed-upon # of viewers = so many active prospects for the company = a certain # of buyers at $price = total revenue. But it's an educated guess until you have a track record.
Sometimes, especially if it was a marketing agency that ran all these decisions for the end customer, I was told if they went ahead it would be because of "goodwill" and not an ROI-based choice.
Local programming did matter. Demonstrating you could get at their target market was key.
That sounds interesting, may be something I am interested myself or can help directly. With that said, I don't want to spam or pitch, so let's see...
Based on my experience meeting with clients and having done some projects and appeared on television shows I can say that a lot of the advertising business developers work mainly off networking in person. Relationship building for pipeline building. Obviously, as marketer, I think there are better more efficient ways but networking, in my opinion, will always be the cheapest and easiest and in some cases the most effective.
What you need is a funnel system with case studies and examples serving as ads for your own end goals which is to sign up brands. Partner with potential vertical companies that can help you sell spots more regularly such as established ad agencies and magazines.
You need a good process in place for the outreach. Cold email and quality lead generation is the way to go.
I would start off with building a high-quality lead list with correct decision maker's contact info. Then I would move onto an outreach process that starts with cold email and create multiple touchpoints including phone calls to maximize results.
Have a solid strategy in place for finding sponsors within your niche.
Related Questions
-
What's a reasonable profit margin on merchandise?
Are you the manufacturer or reseller? If you are the reseller, typically about 40-50% above cost. Use the MSRP as an indicator.ZR
-
What is the best way to sell to dentists?
Get specific with the "who" of your market (i.e. what kind of dentist? what is their specialty? whom do they serve? demographics and psychographics of both the dentist AND their patients?) And specific with your offer to them. What are you selling? What are they buying? And why do they want it (according to THEM... not you)? Get those factors right and they'll buy from you all day long.DB
-
Best sales funnel to scale $47 fitness infoproduct?
Scaling with paid/cold traffic is a very different kind of beast. Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer. I've had success warming up this type of traffic, with clients of mine, before asking for that level of sale. There are some exceptions to the rule depending on how rabid your market is to buy, but the fitness niche is usually more skeptical. You can warm them up by starting with an email opt in to a lead magnet then present them with your $47 sales offer, theres a side benefit to this as well. The other way to warm them up is to start with a survey leading them into a customized VSL to your $47 product. There's also some major benefits here if you segment your traffic right. As far as after the initial sale in regards to the backend funnel itself my typical flow looks like this: Sales page > Up Sell #1 > Down Sell #1 > Up Sell #2 > Thank you page. However some of my clients have much more than 2 up sells in place in some funnels. The trick is that your up sells should flow logically to each other. Meaning make your first up sell a product that gets your target market to their desired solution faster and easier with the up sell. For your down sell, you can keep the same product / offer but lower the price or offer a payment plan. Hope this helps, let me know if you have any questions.BH
-
Startup Looking To Hire First Sales Employee - And completely lost. Any advice on compensation structure (benefits?), items that need to be in place?
Instead of repeating the wisdom of others, I'll link to it below. Here is a great blog post on hiring your first salesperson: http://tomtunguz.com/when-to-hire-a-salesperson Also, Mark Suster has written a ton of great post on his blog about startup sales. http://www.bothsidesofthetable.com/on-selling/CH
-
How can a small offshore development company find companies/software sales people to sell their service in the US/UK?
My company does a lot of consulting with offshore firms who are looking for a way to generate new business, so I hear this question a lot. My first reaction is that you need to totally reverse your mindset when you talk about your own company. You mentioned that you have: a great software developers team, proven track record, passion, real value But, everyone says that. There a 10,000 companies that have those things, so a customer isn't going to notice it. You need to figure out what your company is best at (doesn't have to be technical) and present it as a solution to a specific problem that clients have. Maybe a speciality, or really good project management, really good communications, a special expertise or experience, a personality, experience with a certain type of client.. really anything.. But, there must be some thing that makes your company 'special' otherwise you will be lost in the mix. Don't worry about things like rates, or the fact that you have 'great' developers. Those are generic. Think about why a client would really choose you, and try to build on that! After you understand your company identity, it gets much easier to identify and engage marketing channels because you understand your target.DH
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.