Grew 3 SaaS companies in the lead generation and sales space and led it from bootstrap to acquisition. Love helping out companies improve their b2b sales pipeline and process. My specialty is in b2b lead generation, sales, and business development.
Outbound sales, cold emailing, lead generation
Active intraday and swing trader in equities that have been consistently profitable.
How to develop an overall growth strategy for early and mid user acquisition/retention.
Lead Generation, list building, lead research
Can help you set up a process for having an incoming pipeline and closing business development/partnership deals
This depends on the market you are in. For example a b2c market is totally different than a b2b market. I would set up a clear plan to research these channels and then have a strong prospecting strategy in place to reach out to them.
That's a good option! Offer a service on top of your product and convince the users to use BOTH your product and service. That's a good way to sustain growth.
Have a detailed and clear process for executing outreach to find qualified leads that will be interested in your service, then have a good strategy in place to get the users to use the product as well :)
It depends on your budget. If you have zero budget, you can use something super simple and basic like Trello or Google spreadsheet. That's what I started off with and then slowly move up to more advanced CRMs like Pipedrive.
Personally I'm a fan of Streak. All CRMs will have their pros and cons, but you have to find something that you and your team will be comfortable with.
10% is considered to be pretty dangerous, to be honest, especially if the monthly value is 850. You should analyze your entire funnel to see where the customers are dropping off the most and then fix that part of it. You can use tools like cohort analysis, mixpanels, etc. for that.
Niche is a good thing! It'll help you stand out. I would do a lot of cold emailing and targeting to that specific niche to dominate the market.
You can use something like http://www.growthok.com to help you find targeted contact information. Hope that helps!
For web/mobile agency, you should define a target of industry that you want to build apps for. Then I would purchase leads from a reliable service like http://www.growthok.com
Since your deal size is rather big, I would focus on sales and cold email outreach with personalized emails followed by calls.
Both, but sales is much more important. I'm somebody that can speak for this because I come from a growth background, running growth for multiple venture backed startups, but dove into the sales space.
At the end of the day, no matter what kind of business you're running, you're going to need to know how to sell. This is important. You won't be able to build the next unicorn with only sales knowledge, but it'll get you your initial traction, funding, deals or whatever you're looking for. Sales is an underlooked space and it is super important to have skills in it. Sales is an art that can be mastered just like marketing.
You want to first identify the type of community groups that you want to target by building out your Ideal customer profile. It's a great start that you have a clue who you want to target. After that, I would go with cold emailing. It's the most efficient and cost effective way of gaining your initial traction. You can do the list building and cold emailing yourself in the beginning or you can outsource it to a company like http://inspirebeats.com
InspireBeats will help you build a list of targeted communities, find their contact information and even do the outreach for you to warm them up about your product.
Usually it's the marketing department that will handle this at mid size companies. I would straight up cold email them to see if they're interested in participating and even if they're not interested, I would ask what would they like to see as a merchant in a product like yours. That way you will learn a lot about what merchants are actually looking for.
If you're going to be investing in an in-house employee, then don't hire sales based on commission. a) Pay them a low base salary that's fair and means they don't have to struggle to pay the rent (you don't want desperate salespeople, because it increases the chances they won't treat prospects they way you want). Again, you don't want them selling the wrong product. They need time to ramp up and learn your product. Give them the proper tools, time, and training.
The other route you can go with in the beginning is outsourcing your sales to a company like http://inspirebeats.com With InspireBeats, you can get all the value of a sales rep for a fraction of the price without the need to train them. InspireBeats can help you do the list building, lead research, as well as personalized outreach, so that you only deal with qualified and targeted leads.
If by cold mailing, you mean cold emailing, then no it's not dead. Matter of fact, the most successful companies rely on cold emailing as their main sales channel.
Cold emailing receives a bad rep, but it is still the most effective way for outbound sales. There's nothing more better than engaging and warming up the conversation with your prospect through cold e-mail. The problem is that most people cold email incorrectly which results in a spammy email.
The goal is to be direct and keep it short. Don't send long templates that people don't want to read. Don't send email with misleading subject lines etc.
Took some time to initially get a hold of Wilson because he didn't check Clarity, but I learned a lot from the call. I needed help with building partnership pipelines and building targeted lead generation list for both B2C and B2B and Wilson didn't waste any time getting straight into the details. Would schedule again.
Very helpful and informative. I just picked up a consulting gig for a payments company that offers a solution to enterprises and I needed help on setting up my pipeline. Wilson gave a lot of good tips and instructions. Learned a lot.
Found Wilson through his blog/podcast and decided to jump in a call with him. I needed help with acquiring new users for my online business and Wilson did an excellent job laying out the strategy and actionable steps. He even offered to help outside of Clarity. Highly recommended.