i just launched an infoproduct that sells for $47 I the fitness niche.
Now that the launch is over I want to scale it up via paid traffic but I'm having trouble getting my sales funnel figured out.
Does anyone who has sold infoproducts in this price range have advice for on the best sales funnel to scale it up?
Scaling with paid/cold traffic is a very different kind of beast.
Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer.
I've had success warming up this type of traffic, with clients of mine, before asking for that level of sale. There are some exceptions to the rule depending on how rabid your market is to buy, but the fitness niche is usually more skeptical.
You can warm them up by starting with an email opt in to a lead magnet then present them with your $47 sales offer, theres a side benefit to this as well.
The other way to warm them up is to start with a survey leading them into a customized VSL to your $47 product. There's also some major benefits here if you segment your traffic right.
As far as after the initial sale in regards to the backend funnel itself my typical flow looks like this:
Sales page > Up Sell #1 > Down Sell #1 > Up Sell #2 > Thank you page. However some of my clients have much more than 2 up sells in place in some funnels.
The trick is that your up sells should flow logically to each other. Meaning make your first up sell a product that gets your target market to their desired solution faster and easier with the up sell.
For your down sell, you can keep the same product / offer but lower the price or offer a payment plan.
Hope this helps, let me know if you have any questions.
Udemy works really good for information products because of social proof and organic sales. I have 18 courses on Udemy now and put all of my info products there. I am able to make a full time income now from having my products on Udemy without needing to do more than maintain them and answer student questions. A quick call with me would be enough to figure out how you could get started.
I. Love. Sales Funnels.
Your sales funnel is failing to maximize profits if you are missing one very important step: A trip wire.
A trip wire is a low cost offer that comes before your $47 offering. It's goal is to convert them from prospect to customer at a "no-brainer" price, before presenting them with your main offering. Something amazing happens when someone gets out their credit card, even if they only pay your company $1.
A great tripwire for you will be between $3-$9 and will provide a TON of value for a very easy to stomach price. You can lose money at this stage to acquire the customer, because you'll recoup it at the next stage: Your $47 offering.
Here's an example funnel that will work wonders for you:
Traffic Source > Landing page with free content bait for email optin > Immediately offer trip wire > Offer $47 infoproduct
You can use retargeting and email drip campaigns to follow up those who don't convert immediately which will fix a leaky funnel and increase conversions at a very high ROI.
Remember: Traffic is the easy part. You can buy if from dozens of sources. The real value and competitive advantage comes from building a funnel that outperforms your competition and allows to to spend loads on acquiring a customer. Take the time on the front end to make a high-converting funnel and you'll see your business grow.
Please reach out for a quick phone call if you'd like help with a custom funnel :)