Question
I produce and host interstitial content (airing during extended commercial breaks) on a specialty TV station and I'm able to have them sponsored by a company. So far I've mainly just had success with companies that I already had some sort of relationship with beforehand. When I do my own cold outreach it doesn't seem to work, despite the fact that I can offer some great promotion to a pretty large, targeted audience. What should I be doing so that I can actually get them interested in taking a look at what I have to offer and seeing the value in it?
Answer
You need a good process in place for the outreach. Cold email and quality lead generation is the way to go.
I would start off with building a high-quality lead list with correct decision maker's contact info. Then I would move onto an outreach process that starts with cold email and create multiple touchpoints including phone calls to maximize results.
Have a solid strategy in place for finding sponsors within your niche.
