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Clarity

Chris Hopf, CPP

Seattle - Worldwide

I help innovative Software and Technology leaders take a proactive approach to better informed pricing and monetization strategy.

The pricing decisions you make NOW, will determine the pricing questions and challenges you face in the FUTURE.

Certified Pricing Professional (CPP) through the Professional Pricing Society

Learn more: http://pricingwire.com

Expertise:
• Customer Insights & Segmentation
• Conversion Mapping & Optimization
• Market Research & Monitoring
• Offering Design & Price Modeling
• Price Setting & Price Optimization
• Pricing Strategy & Pricing Process
• Sales Process Improvement
• Value Pricing & Value Messaging
• Value Proposition Development

$16.67/min

63 Calls

29 Reviews

38 minutes
Avg. call

Customer Acquisition Marketing Strategy Sales Strategy Monetization SaaS Pricing Pricing Analysis Growth Strategies Pricing Strategy Revenue & Profit Growth

Call me to talk about

Offering Design Strategy (Packaging, Bundling)

Determine the right offerings for the right customer segments.

Understand how to best allocate the value you offer across carefully designed offerings that effectively resonate with each of your targeted customer segments.

Promotion Design Strategy (Discounting, Incentives)

Create effective promotions that deliver targeted results.

Avoid the significant negative effects that poorly designed and unfavorably executed promotions can have on your business, brand and bottom line.

Price Change Strategy (Pricing, Monetization)

When is the right time to change your prices?

Take an informed approach to understanding both when and if you should raise prices or lower prices, and by how much.

Price Setting Strategy (Pricing, Monetization)

How do you determine the right price for a new offering?

Best position your new products, services and solutions to achieve their full potential for profitable and sustainable market success.

Answers 0
Reviews 29

Answers

Reviews

Excellent info once again

Tim Bertelsman Source: Clarity

Good advice presented succinctly.

Tim Bertelsman Source: Clarity

Pricing is a strategic, thoughtful decision that has implications if not done well. Chris' approach to getting me thinking about pricing is setting the tone for future discussion. His feedback on our current pricing was also helpful. I think there's real opportunity to work with Chris again.

Kimberly Moore Source: Clarity

Chris awesome! He goes above and beyond your initial reason to work with him. Our venture had reached a fork in the road regarding direction, and Chris provided keen insight into why we should carve out a niche and not be a one-stop shopping source. He offers sound advice as an excellent business consultant as well as a pricing expert. The more background information and data you provide, the better your call will be. Without any hesitation, I look forward to calling Chris again.

Craig Rosen Source: Clarity

Price provided very helpful insight into arriving at a correct price and not selling ourselves short

Christian Stiller Source: Clarity

Chris is a super wise guru that goes beyond pricing to all things business...worth the time and money every time...

Jamie Bianchini Source: Clarity

Top notch advice and a nice guy to boot. Hope to stay in touch, Chris!

Jamie Bianchini Source: Clarity

Chris provided some good insights on mistakes to avoid and that is going to help us a lot. There was a quite a bit of email communications prior to the call which helped us make good use of the available call time. Overall, a great experience.

Sairam Srinivasan Source: Clarity

Excellent experience, solid and very relevant feedback and advise. Highly recommended!

Mikko Jarvenpaa Source: Clarity

That was a really informative call, thank you Chris! I liked how you got to our pain points quickly and focused on the most important things. I now have a very clear direction on the work that needs to be done in order to get our pricing set for launch. Highly Recommend!

Mark Friedman Source: Clarity

First call with Clarity and Chris nailed it!

He definitely made us rethink certain aspects of our pricing strategy and gave us very useful insights into our product strategy. It surprised me how quickly and easy Chris understood our niche market and product strategy. We thought it would be difficult without more knowledge about our space. As a last note the advice was specific and meaningful and not just a few cliches. Thanks Chris!

Raymon van der Velde Source: Clarity

Member since February 2013