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Promotion Design Strategy (Discounting, Incentives)
Created 12 years ago in Product & Design / Other

Create effective promotions that deliver targeted results.
Avoid the significant negative effects that poorly designed and unfavorably executed promotions can have on your business, brand and bottom line.
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Chris Hopf, CPP
Seattle - Worldwide
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I help innovative Software and Technology leaders take a proactive approach to better informed pricing and monetization strategy. The pricing decisions you make NOW, will determine the pricing questions and challenges you face in the FUTURE. Certified Pricing Professional (CPP) through the Professional Pricing Society Learn more: http://pricingwire.com Expertise: • Customer Insights & Segmentation • Conversion Mapping & Optimization • Market Research & Monitoring • Offering Design & Price Modeling • Price Setting & Price Optimization • Pricing Strategy & Pricing Process • Sales Process Improvement • Value Pricing & Value Messaging • Value Proposition Development
Reviews (29)
Excellent info once again
Source: Clarity Tim Bertelsman Oct 8, 2019Good advice presented succinctly.
Source: Clarity Tim Bertelsman Sep 20, 2018Pricing is a strategic, thoughtful decision that has implications if not done well. Chris' approach to getting me thinking about pricing is setting the tone for future discussion. His feedback on our current pricing was also helpful. I think there's real opportunity to work with Chris again.
Source: Clarity Kimberly Moore Feb 19, 2018Chris awesome! He goes above and beyond your initial reason to work with him. Our venture had reached a fork in the road regarding direction, and Chris provided keen insight into why we should carve out a niche and not be a one-stop shopping source. He offers sound advice as an excellent business consultant as well as a pricing expert. The more background information and data you provide, the better your call will be. Without any hesitation, I look forward to calling Chris again.
Source: Clarity Craig Rosen Sep 15, 2017Price provided very helpful insight into arriving at a correct price and not selling ourselves short
Source: Clarity Christian Stiller Jun 20, 2017Chris is a super wise guru that goes beyond pricing to all things business...worth the time and money every time...
Source: Clarity Jamie Bianchini Nov 14, 2016Top notch advice and a nice guy to boot. Hope to stay in touch, Chris!
Source: Clarity Jamie Bianchini Jul 22, 2016Chris provided some good insights on mistakes to avoid and that is going to help us a lot. There was a quite a bit of email communications prior to the call which helped us make good use of the available call time. Overall, a great experience.
Source: Clarity Sairam Srinivasan Jun 2, 2016Excellent experience, solid and very relevant feedback and advise. Highly recommended!
Source: Clarity Mikko Jarvenpaa Dec 8, 2015That was a really informative call, thank you Chris! I liked how you got to our pain points quickly and focused on the most important things. I now have a very clear direction on the work that needs to be done in order to get our pricing set for launch. Highly Recommend!
Source: Clarity Mark Friedman Nov 23, 2015the startups.com platform
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