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Cristina Iodice is a Senior University Lecturer teaching at various universities (Kingston, Ravensbourne, Falmouth, London) since January 2022 specializing in teaching and designing modules ESG, Sustainable Practices, International Business and Consumer Behaviour.
Previously Cristina was a Global Head of Sales for Furla SPA (2019 -2020). Furla SPA is an Italian luxury brand founded in 1927 and renowned for its high-quality leather goods and accessories with an estimated turnover of $350 million (2022). Cristina led and successfully implemented the brand's global expansion strategy, launching the brand in EMEA, APAC, and key markets such as Japan, China, and India. Cristina had full P&L responsibility.
Prior to joining Furla, Cristina spent over 11 years at Guess (2008-2019). She initially served as the Regional Business Manager (2008-2013) and was subsequently promoted to Vice President of Sales and Marketing, where she continued to drive the brand's growth and global market presence.
Between 1997 and 2004, Cristina worked at several blue-chip companies, including J.P. Morgan and Sprint. She began her career as a financial analyst and later advanced to the role of global account manager, where she managed major telecom accounts valued between $10-15 million.
Cristina has developed global omnichannel expansion strategies, introducing brands on major platforms like Zalando, Tmall, JD.com, Farfetch, and Zalora, as well as major accounts such as Stroili, Histoire d'Or, ECI, Damas, and Apart.
Her expertise in product management, sales and marketing, buying and merchandising, sales forecasting, and business planning generated double-digit growth. Cristina has worked with prominent groups around the world, including F.J Benjamin, Bluebell, Cadarso, Al Tayer, Seddiqi & Sons, Heinemann, Duty Free Dynamics, and DFS.
Skills:
-Global Business Development and Strategic Planning
-Sales, Marketing Expertise, and Omnichannel Expansion Strategies
-Social Media Marketing, CRM
-Buying and Merchandising and Life-cycle management
-Sales Planning and P&L Management
-Sustainability, Circular Economy, and CSR
-Business Mentoring for SMEs
-Cross-Functional Team Collaboration
Her academic credentials include a FEHE, a PGCHE from Falmouth University, an MA in Marketing and Management from the University of Westminster, an MA in Fundraising and Philanthropy from ASVI, and a BA in Economics and Business from "La Sapienza" University of Rome. Cristina is also an accredited mentor.
Cristina bridges academia and industry, staying ahead of trends, advancements, and research. As a lifelong learner with strong communication skills, she excels in cross-functional teams and fosters relationships with diverse stakeholders. Her adaptability, empathy, and strategic thinking drive successful outcomes in collaborative settings.
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