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Susan Jones

Melbourne Area, Australia
Founder of Ready Set Startup. Lecturer in Entrepreneurship at Swinburne University. I specialise in helping you identify viable opportunities and plan to launch. Mentor and coach to entrepreneurs. I ask the tough questions, give honest feedback, inspire you to take action and cheer you on. Once you request a call, I'll send you a document so you can brief me beforehand, so you won't waste a minute. Find out more…
  • Reviews 9
  • Answers 1

Susan is one of my favor Professor all the time, she helps me truly understanding of Entrepreneur approach and theories practices into real work-place. Moreover, as a Tutor, she encouraged me to free my mind and focus on my creative Ideas.

Love the time when studied with you. Thanks a lot and hope all the best to you, Susan.

Source: LinkedIn Jason Dinh Oct 19, 2013

Having Susan as a lecturer during my entrepreneurship studies was a fantastic experience. Classes were always well thought out and stimulating, provoking me to be extremely motivated and to learn a great deal.

Throughout my degree there have been few lecturers who have managed to inspired me the way that Susan has, I consider her to be a valuable asset to the Entrepreneurship faculty at Swinburne University.

Source: LinkedIn Isaac Temple Oct 19, 2013

Susan Jones was a lecturer of mine in my first year of Innovation & Entrepreneurship studies at Swinburne University in 2010.

Susan's classes were always very interesting and really got me engaged in entrepreneurial thinking and the practical application of theory. We covered the basics of new venture development through ideation, opportunity analysis, business planning, pitching, business model development and much more.

I would highly recommend Susan a a thought leader in the field of entrepreneurial theory from the perspective of a student and someone interested in entrepreneurship.

Source: LinkedIn Tim Knowles Oct 19, 2013

Susan really helped me in finding my entrepreneurial path, her hands on teaching and industry knowledge was priceless.

Source: LinkedIn Jack Paxton Oct 19, 2013

Dedicated and open minded with a strong entrepreneurial drive to create and change for better. Susan brought a fresh air to our work environment, looked after students guiding all to reach entrepreneurial satisfaction. She created vibrancy and tangible businesses. She is simply an entrepreneur.
Janusz

Source: LinkedIn Dr Janusz Tanas Oct 19, 2013

Susan was a great tutor and mentor for me in the early stages of my entrepreneurship degree. I found her to be very knowledgeable in the field of entrepreneurship and business start ups. The information Susan has provided me has helped me to successfully start my own business.

Source: LinkedIn Michael G Smith Oct 19, 2013

I first met Susan when she was a student in a post-graduate program in entrepreneurship, and now know here as a fellow member of the entrepreneurship teaching faculty at Swinburne University. Susan has become the epitome of an entrepreneur. She knows how to evaluate an opportunity, develop plans for its execution and then implement. She is a great person to have on any start-up team.

Source: LinkedIn Stephen Spring Oct 19, 2013

Susan has an inate ability to see the commercial opportunity and work towards validating it. Her proffesional attributes, easy manner and detailed outcomes offer a rare combination that exceeded our expectations.

Source: LinkedIn Mark Avery, GAICD, MEI Oct 19, 2013

Susan and I studied entrepreneurship together, subsequently got entrepreneurial, and have continued to blaze away at our business-building pursuits. One of her recent initiatives "365 ways to Kick Start your Business" is a definite winner, and one I recommend highly. No need to do anything else but read and follow each of these gems! Great job!

Source: LinkedIn Denise Hall Oct 19, 2013
Susan Jones answered:

Hi! I work with entrepreneurs who are exploring opportunities and launching and I lecture in Entrepreneurship on the side.

The answer to your question is it depends on the purpose of your business plan and who the audience is.

If it's for yourself to help you plan the business, then a good place to start is a business model canvas which quickly captures your ideas and shows you areas you need to focus on.

If you are planning on going to a bank for funding, you will need the traditional 20 - 40 page business plan. Some investors will want similar, some won't.

You would produce different documents to get key partners or suppliers on board.

If the planning and opportunity evaluation process is new to you, you will save a lot of time and money by getting someone on board who can guide you through this process. I'm happy to jump on a call with you to help you with this.

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