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Clarity

Alex Peet

London

Worked at Dyson creating complex products capable of being produced 1M units per year. Personally worked with and mentored 40+ physical product based startup companies. Own three product-based business currently generating profit. Work with Mous (mous.co) to grow their portfolio of products from 80 to 300+ product offerings in just 2 years.

$1.67/min

1 Call

1 Review

33 minutes
Avg. call

Crowdfunding eCommerce Product Strategy Rapid Prototyping Prototyping Sourcing Hardware Development Identifying New Business Opportunities Amazon Market Opportunity Analysis

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Idea Evaluation & Getting to Your MVP

I love ideas and have developed a quick and easy framework to evaluate whether an idea has merit and should be persued. I will help you evaluate the marketplace using the techniques I learnt from my amazon businesses and working for some of the biggest physical product companies in the UK. I will help give your product concept clarity and define the more important elements to get right for the idea to succeed. I can quickly advise on your expected costs and expected timelines, as well as the development days involved. It would be a pleasure to help people make the right call in choosing the next product for them to go after and stand out in the market place.

Answers 4
Reviews 1

Answers

Alex Peet answered

I have idea of producing a new product but my challenge the design materials and proto type. No resources at all.

thanks for your question, the first thing before diving into physical product development is to make sure that your idea's core value is actually unique and there isn't already an existing product that can serve a similar purpose already in the marketplace. I say this because I have over 12 years of experience designing physical products for scale, however I still look to alibaba and existing OEM suppliers (original equipment suppliers) to see if a similar product exists so I can use or modify that to get to market quicker. This is a case of being really analytical about your product idea, is it really unique and actually doesn't exist in any form? If so then it's a good idea to go through the different elements that would make or break the idea like size of market, expected cost of the product (or cogs), expected time to market or development time etc. It's a big challenge creating a physical product but something that's really rewarding when you nail it. Hope that helps, Alex

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New Product Ideation

New Product Development

Alex Peet answered

How do I find my Niche?

Finding a niche is a weird, haphazard activity that sometimes happens totally non-linearly! I use a tool called Magnet2 from Helium10. It's a search volume tool that looks at common keywords searched for on Amazon. This way you can look up something like "organiser" and then it will spit out loads of niche ideas like "make up organiser" "shoe organiser" "car organiser" and it gives you how many people are searching for that thing per month! It's really amazing and has helped me launch successful products on amazon because you have the confidence that people are definitely searching and buying for that product niche before you get started. Hope that helps! Alex

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Marketing

Alex Peet answered

How do I go about choosing the best metal shop to prototype my first product?

Hello, good question. It really depends on how accurately the prototype needs to be. The first thing you need to check is that you've taken into account the design guidelines for producing something for CNC. There are a few things to consider for this, namely no overhangs, considering what type of bit they'll be using. The CNC place should give you feedback on this, there's also a few online resources for checking your design - pretty sure there is a good guide here: https://geomiq.com/cnc-design-guide/ The next thing you need to think about is producing the engineering drawings, this basically acts as a contract laying out in numbers what dimensions the supplier must achieve. Finally make sure you try and pay via a platform like alibaba that covers you for any dodgy companies that take your deposit and don't come through with the goods - speaking from past experience! :) If you want to schedule a call I would be happy to help set up your engineering drawing and help you get the best price using these online platforms. Cheers, Alex

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Product Development

Rapid Prototyping

Prototype

Alex Peet answered

Are UPC codes for Amazon required to be purchased directly from GS1?

Hello,
no you can buy them from places like "barcodes mania" so you don't need to register for GS1 which is a high cost! I've used the above service and haven't had any issues with getting products registered on the Amazon Seller account. If you want any other help feel free to drop me a message. Cheers, Alex

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Amazon

Reviews

Alex was super helpful and was able to provide lots of real-life examples from his previous experience to illustrate his points. His advice was extremely valuable and I can wholeheartedly recommend having a chat with him if you have any questions about product development.

Nick F Source: Clarity

Member since August 2020