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Clarity

Matthew Mclarty

An energizing business advisor. Former innovation director at Oxford Innovation. Helped dozens of SMEs to unlock growth potential. Started and run my own businesses. A tenacious business developer - outgunned billion $ multinational competitors to secure contracts for my mobile commerce startup. Adept at finding revenue opportunities in challenging times.
Strengths:
- Innovation strategy
- Inspiring bigger vision with realism
- Identifying the most important customer priorities.
- Identifying impactful value propositions
- Achieving low cost early traction / sales
- Winning key clients and partners
- Handling challenging / contentious team & business partner dynamics
- General business advice

$3.33/min

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Business Development Conflict Resolution Innovation Tech startups and entrepreneurship Business planning Business Strategy Identifying New Business Opportunities Consultative Selling Value Proposition Jobs to be Done

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Find and Unlock the True Value of Your Business / Idea.

A tenacious business builder with over 20 years experience. Former Innovation Director at Oxford Innovation in the UK; helped dozens of Small businesses to find breakthrough growth strategies. Started and ran my own mobile commerce business where I outgunned billion $ competitors to win contracts.
As an advisor I bring energy, and big vision with realism gained through experience. I get a kick out of creatively building profitable businesses with very limited resources; out maneuvering competitors by finding and paying attention to deep customer insights as well as deploying frugal, iterative and measurable strategies.
I will challenge you to think more creatively and a lot bigger, to see the full potential of your business and set out the steps needed to get there.
I am also big on financial discipline, team empowerment and dealing with co founder/ business partner conflicts.
I love sharing my experience and get a thrill when it helps
others excel. As such I'm looking to work with coachable, ambitious entrepreneurs.

Answers 6
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Answers

Matthew Mclarty answered

What do I offer an investor for my startup?

An investor will put money into a business that they think will give them a profitable return. To convince then you will need to explain why or prove that people with use your app in large enough numbers to make it investment worthy.
Who are your target users?
Why will they use use your app over the alternatives?
Have you tested the MVP or at least the concept with users and what were the results?
These are the preliminary questions I would ask as an investor in deciding whether to continue the conversation.
Good luck with your venture!

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Start-ups

angel investing

Tech startups and entrepreneurship

Matthew Mclarty answered

What do (bootstrapped) startups offer to new sales hires? Commission only? What are some good examples to keep people motivated and still survive?

I have never hired sales people at startup but have had to convince other top quality people (including a senior Trip Advisor developer) to join. Here's my advice:
1) It is best if the founders get out and do the initial selling
2) If you do have to hire a sales person at the startup stage, DO NOT settle until you find a skilled one who is also genuinely passionate about your business....this is hard but worth it.
3) Offer them serious upside via big commissions and/or equity.

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Start-ups

Sales

Sales Process

Matthew Mclarty answered

How to condition my mind for success?

My honest answer is that I read the bible every day and it gives me courage to proceed even when times are dark and scary. I'm not promoting religion but simply saying what is true for me.

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Consulting

Matthew Mclarty answered

What's a great way to get a "foot in the door" with major companies with consulting?

You must be seen as a person of value. Why should they pay you and what benefit will they get? Figure out what their problems are start suggesting solutions (free of charge) to your contacts at the company. You want them to think: 'This person understands what is important to me and makes wise suggestions, I'd be stupid to not consult them'

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Consulting

Start-up Consulting

Matthew Mclarty answered

I am a Financial Planner and would like to increase my portfolio with business loan. I want to know what reliable offers are there available.

You could offer to consult with them to help them improve their credit rating which will increase their ability to get loans at better prices.

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Business Development

Finance

Loans

Matthew Mclarty answered

For a social media startup, what can be the strategy to bring students to test the App?

Give your app to 5 or 10 students and provide an easy way for them share it with friends. If they don't share it ask them why and you will learn a great deal about what needs to be changed so that they start sharing it. If they do share it, ask them why and you will learn about what to do more of.

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Marketing Strategy

Mobile applications

Social Promotion

Reviews

Member since December 2020