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Donald Irion Entrepreneur, business developer and B2C marketer
Fairfield, CT
30+ years developing enterprise software and marketing solutions for packaged goods brands, grocery chains, mass merchants and pharmacies. Marketing plans, segmentation, analytics, campaign development and measurement. 4 start-ups as well as executive leadership positions with Valassis/VRMS and Catalina Marketing.
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Marketing Strategy
Bootstrapping your business
Business Strategy
New Product Development
Enterprise Software
Audience Development
Solution Selling
Campaign Management
Identifying New Business Opportunities
B2C marketing
Member since July 2017
Areas of Expertise
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DI$4.17/min per minuteNew ArrivalHow to Bootstrap a SaaS or Software CompanyDonald Irion • Fairfield, CTCreated 8 years ago in Technology / Software DevelopmentStarted 4 companies over the past 30+ years - 1 marketing service firm, 2 software companies and 1 SaaS solution.Donald Irion Fairfield, CTNew Arrival
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DI$4.17/min per minuteNew ArrivalMarketing Strategies for B2C CompaniesDonald Irion • Fairfield, CTCreated 8 years ago in Sales & Marketing / Growth Strategy30+ years experience developing profitable marketing campaigns for leading retailers, national brands and other B2C companies.Donald Irion Fairfield, CTNew Arrival
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DI$4.17/min per minuteNew ArrivalHow to Design and Define Content for B2C CampaignsDonald Irion • Fairfield, CTCreated 8 years ago in Sales & Marketing / Email Marketing30+ years developing CRM campaigns for grocery chains, drug chains, mass merchants and other high transaction volume retailers. Developed "MarketExpert," the first CRM software for the consumer packaged goods industry. Designed the first frequent shopper programs for Ukrop's, Vons and other grocery chains.Donald Irion Fairfield, CTNew Arrival
- Answers 8
Marketing Strategy
Bootstrapping your business
Business Strategy
New Product Development
Enterprise Software
Audience Development
Solution Selling
Campaign Management
Identifying New Business Opportunities
B2C marketing
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