12 years of experience in building brands & businesses across consumer segments. Have managed brands like Fastrack Sunglasses, Raga, Xylys, Nebula, Tommy Hilfiger, Police & French Connection and have helped build them into profitable businesses and endearing consumer brands.
Skills & Expertise
• Brand & Marketing Management
• Business Management
• Marketing Strategy
• Vendor/Partner Relationship Management
• Category Development & Strategy
• Sales & Distribution Management
Head Marketing, Business Manager – International Licensed Brands, Titan Co. Ltd. Aug 2013 – Present
Marketing Manager: Premium Brands (Xylys & Nebula), Titan Co. Ltd . May 2010 – Aug2013
Xylys is a brand of Premium Swiss Made watches owned & promoted by Titan Industries. Launched in 2006, Xylys has, in a short span, grown to the no. 2 position in the Swiss premium segment. Nebula is a Niche but a strategic and highly profitable brand of Premium-Luxury jewelry watches.
Brand Manager – Raga, Titan Ladies, Titan Co. ltd. , Bangalore Oct 2007 – April 2010
Raga (Women’s Category) : An important portfolio for the mother brand Titan, the women’s segment accounts for a business of $100mn annually.
Deputy Brand Manager – Modern Clusters, Titan Mass, Titan Co., May 2006 - Oct 2007
Sales Manager, West, East - Fastrack & Tommy Hilfiger, Titan Co., April 2004, 2005 - April 2006
Other Work Experience: Family Business (Consumer Durables Retailing) and CA Articleship June 1997- Jan 2001 .
• MBA (Marketing and Communications) from MICA, Ahmedabad (2001-2003). Specialisation: Brand Management & Marketing.
• B. Com. (Hons.) from University of Calcutta (1996-2000).