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Aditya Kejriwal branding, mktg & advtg advice for startups

Bangalore, INDIA

12 years of experience in building brands & businesses across consumer segments. Have managed brands like Fastrack Sunglasses, Raga, Xylys, Nebula, Tommy Hilfiger, Police & French Connection and have helped build them into profitable businesses and endearing consumer brands. Skills & Expertise • Brand & Marketing Management • Business Management • Marketing Strategy • Vendor/Partner Relationship Management • Category Development & Strategy • Sales & Distribution Management Professional Experience Head Marketing, Business Manager – International Licensed Brands, Titan Co. Ltd. Aug 2013 – Present Marketing Manager: Premium Brands (Xylys & Nebula), Titan Co. Ltd . May 2010 – Aug2013 Xylys is a brand of Premium Swiss Made…

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Marketing in India

Aditya Kejriwal • Bangalore, INDIA
Created 10 years ago in Sales & Marketing / Branding

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Aditya Kejriwal Bangalore, INDIA

New Arrival

Sales Management

Brand Management

Distribution Strategies

Retail Marketing

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Aditya Kejriwal

Bangalore, INDIA

12 years of experience in building brands & businesses across consumer segments. Have managed brands like Fastrack Sunglasses, Raga, Xylys, Nebula, Tommy Hilfiger, Police & French Connection and have helped build them into profitable businesses and endearing consumer brands.

Skills & Expertise

• Brand & Marketing Management
• Business Management
• Marketing Strategy
• Vendor/Partner Relationship Management
• Category Development & Strategy
• Sales & Distribution Management

Professional Experience
Head Marketing, Business Manager – International Licensed Brands, Titan Co. Ltd. Aug 2013 – Present
Marketing Manager: Premium Brands (Xylys & Nebula), Titan Co. Ltd . May 2010 – Aug2013
Xylys is a brand of Premium Swiss Made watches owned & promoted by Titan Industries. Launched in 2006, Xylys has, in a short span, grown to the no. 2 position in the Swiss premium segment. Nebula is a Niche but a strategic and highly profitable brand of Premium-Luxury jewelry watches.
Brand Manager – Raga, Titan Ladies, Titan Co. ltd. , Bangalore Oct 2007 – April 2010

Raga (Women’s Category) : An important portfolio for the mother brand Titan, the women’s segment accounts for a business of $100mn annually.

Deputy Brand Manager – Modern Clusters, Titan Mass, Titan Co., May 2006 - Oct 2007

Sales Manager, West, East - Fastrack & Tommy Hilfiger, Titan Co., April 2004, 2005 - April 2006

Other Work Experience: Family Business (Consumer Durables Retailing) and CA Articleship June 1997- Jan 2001 .
Educational Qualifications
• MBA (Marketing and Communications) from MICA, Ahmedabad (2001-2003). Specialisation: Brand Management & Marketing.
• B. Com. (Hons.) from University of Calcutta (1996-2000).

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