Visionary, ambitious, results-oriented C-level Sales & Marketing Executive with 20 years of experience in both food & non-food categories within the FMCG industry. Experience with Middle East, North Africa, East Europe, Iran, Levant, India, Turkey. Offers a history of success in strategic business planning, driving full P&L initiatives, market/brand development, customer/distributor/channel management. Excellent understanding of business plans, country & channel strategies, scorecards, value chains, JBPs, shopper insight, customer marketing, pricing strategy, merchandising, effective promotions, in-store execution, new product launches, e-commerce, digital activation. Experiences of key decisions making, strategic initiatives, executing new operational models, establishing high-performing teams, identifying opportunities as well as expanding business in new markets. Proven success record working collaboratively across organization functions as well as diverse business partners, with equity & inclusion.
