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Nancy Friedman Name and tagline developer
San Francisco Bay Area
I'm a verbal-branding pro in the San Francisco Bay Area with 25+ years' experience in name and tagline development, brand strategy, and naming architecture. I love working with companies that understand the value of a good name and a powerful brand story. I do *not* develop names or taglines over the phone, but I *can* help you clarify your objectives, develop an effective naming brief, and analyze the names you're considering. More about my work at wordworking.com. Follow me on Bluesky or Mastodon: @Fritinancy. My Substack is https://fritinancy.substack.com/
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209
Calls |
70
Reviews |
Brand Architecture
Corporate Branding
Product Naming
Name Development
Taglines
Company Naming
Name Change
Brand Consulting
Member since October 2013
Areas of Expertise
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NF$4.17/min per minute(107)Company NamesNancy Friedman • San Francisco Bay AreaCreated 11 years ago in Sales & Marketing / BrandingWhether you're naming a new company or rebranding an existing one, your name is the title of your story. Discover how to create a compelling name that goes beyond description to evoke a benefit.Nancy Friedman San Francisco Bay Area(107)
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NF$4.17/min per minute(107)Naming BriefsNancy Friedman • San Francisco Bay AreaCreated 11 years ago in Sales & Marketing / BrandingA comprehensive written naming brief is the platform from which all name development starts--and the benchmark against which names are evaluated. Learn how to write a brief that clarifies your naming objectives and criteria (and even helps you with the trademark-filing process!).Nancy Friedman San Francisco Bay Area(107)
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NF$4.17/min per minute(107)Product NamesNancy Friedman • San Francisco Bay AreaCreated 11 years ago in Sales & Marketing / BrandingNaming a new product? Creating a naming architecture for a suite of products? Let's talk about the best ways to extend your brand objectives into your product names.Nancy Friedman San Francisco Bay Area(107)
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NF$4.17/min per minute(107)Taglines and SlogansNancy Friedman • San Francisco Bay AreaCreated 11 years ago in Sales & Marketing / BrandingThink of all the places your tagline might appear: website, Twitter bio, app store, trade show booth, advertising. This short string of words has to pull its weight, supporting and amplifying your brand statement and reflecting your distinctive advantage.Nancy Friedman San Francisco Bay Area(107)
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NF$4.17/min per minute(107)Book TitlesNancy Friedman • San Francisco Bay AreaCreated 11 years ago in Sales & Marketing / PublishingI've developed book titles for authors, editors, and publishers. I can help you create a title and subtitle that invite readers in.Nancy Friedman San Francisco Bay Area(107)
- Reviews 70
- Answers 7
CJ
Fantastic call with Nancy. She was incredibly helpful and insightful and seems to have a wealth of experience in print and branding strategy. Very much appreciate the in depth conversation and attention to detail she gave. Highly Reccomend!
Source: Clarity Christien Johnson Sep 28, 2023LM
Great call with Nancy. Will call again if needed. Thanks so much!
Source: Clarity libby mills May 31, 2023DB
Good advise, clear and direct.
Source: Clarity DIEGO BALMACEDA Feb 9, 2023KE
On call stated that she doesn't provide business names over the phone. What??
Source: Clarity Kathryn England Jan 25, 2022IC
Excellent advice and very knowledgeable about books and publishing in general. Will work with again
Source: Clarity ilan cohen Nov 3, 2021SB
Nancy offered some excellent direction and tools to assist with a small branding project. It really helped to have her perspective!
Source: Clarity SUSAN BLAKEY Jul 24, 2021AS
Had a really good call with Nancy and she suggested some good ideas which I’ll be working on. Very likely I will contact Nancy again.
Source: Clarity Anmol Sandhu Jul 6, 2021AJ
My talk with Nancy was very constructive. She pointed me to a few possible directions I could take when naming my business and gave me practical advice and helpful insights. Thank you!
Source: Clarity Aleksandra J. Chlon Oct 5, 2020NM
Great talking with Nancy. She helped us gain clarity on several aspects of our branding. Definitely recommended.
Source: Clarity Nicolaos Moubayed Jun 26, 2020
Brand Architecture
Corporate Branding
Product Naming
Name Development
Taglines
Company Naming
Name Change
Brand Consulting
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