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Mark Gunnion, Namer & Name Consultant

San Francisco

I am an expert name consultant, freelance namer and creative writer for all kinds of naming and verbal branding projects. Naming isn't magic - but it's tricky. I can take a lot of the mystery out of the process and help you get a long way towards the perfect commercial name you need. On Clarity, I can point you in lots of directions for finding cool name ideas for your new company or product. I've developed lots of shortcuts to make your naming efforts way more methodical and productive than the usual "Pizza, Beer, and a Whiteboard" brainstorming sessions we've all been through. With 25+ years of experience, I know what I'm doing, and I'm always happy to talk about all of the issues around names and naming.

  • Reviews 91
  • Answers 14

This was my second call with Mark. He provided clarity on my biggest question within one minute and answered all of my following questions. Mark also provided some naming tools and strategies for me to use in the future. I would set up another call with him again and recommend him for any type of support needed with naming and as it relates to brand positioning.

Source: Clarity Molly Leis-Cornelius Oct 29, 2023

Mark is clearly well versed in coming up with an effective process for naming, my second call did not disappoint!

Source: Clarity Jana Hallam Sep 19, 2022

Very helpful. Mark had already looked through the info I provided and offered great advice. We found our domain!

Source: Clarity Sandeep Banga Jun 23, 2022

Great call with Mark. He was prepared and we got into it right away. We got a lot of value.

Source: Clarity Sandeep Banga Jun 16, 2022

Mark was excellent to speak to and gave very quick, actionable advice that has since steered me in another (better) direction. Thanks, Mark!

Source: Clarity Jana Hallam Jun 9, 2022

Wonderful call! Easy solutions provided!

Source: Clarity Shauna Graham Mar 11, 2022

Definitely got a few winning ideas from Mark on this call. Needed help with a new slogan for a rebrand and It's amazing how many options Mark was able to present to me on the spot. Thank you Mark, hope to speak to you again soon!

Source: Clarity Alex A. Feb 8, 2022

I was feeling quite lost when trying to come up with a name for my new business. Being a very picky person, I wasn't expecting to get much out of this call, but still gave it a try. Boy was I totally wrong! In 30 mins Mark expanded my mind and gave me clear, useful, and great directions to where and how to approach the naming of my business. Straight to the point, he suggested solid strategies to find a great name, and I have a much clearer vision now to what I should do. Highly recommended!

Source: Clarity Yuri Jaeger Monti Jan 21, 2022

A great call with Mark. He provided some insights on how we can come up with a product name for a new SaaS B2B product. I highly recommend investing an hour with him!

Source: Clarity Paul Champaneria Jan 18, 2022

Mark's a naming expert who gave me great direction and insights on how to approach naming a new company/service

Source: Clarity Pek Pongpaet Nov 2, 2021

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