EXECUTIVE SUMMARY
▪ Track record of success in setting up new business divisions or internal capabilities to cater to growing business demands, and enabling company to capture new revenue opportunities, while turning around underperforming business through business process improvements, operational debottlenecking, and overall restructuring
▪ Extensive experience in planning & executing marketing and business development strategies with operational leadership roles
▪ Deft at building business forecasts based on market intelligence on demand & competition, restrategizing marketing plan for maximum effectiveness, influencing and winning confidence of customers, striking major deals, and enhancing accounts activity
▪ Broad based experience in leading all digital marketing initiatives including social media marketing, content marketing, campaign development & optimization, technical/editorial direction for production, program quality & effectiveness management, data management, and marketing automation
▪ Out-of-the-box conceptualization and presentation skills, evolving mission-critical contents and programs in consistent with organization’s strategic intents on program promotion, while maximizing marketing effectiveness
▪ Committed to control overall company image across all marketing collateral in print and electronic formats, including online
▪ Demonstrated excellence in developing and implementing innovative advertising and marketing strategies that increase product awareness, customer acquisition, market share, penetration and revenue
▪ Pioneering skills in strategic planning, qualitative & quantitative research, interactive marketing, creative development, PR
▪ Focused on achieving continuous & improved business performance by generating better campaign response rate
▪ Result-oriented leader and team player with team building and performance management skills, analytical & problem solver, pioneer internal & external communications; and ability to recruit, train, appraise, supervise, support, develop & guide talents
