Gary Martin

Areas of Expertise

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  GM

   
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  Pharmaceutical Naming

  Gary Martin • San Francisco

  Created 11 years ago in Sales & Marketing / Branding

  Brand names function as free sound bites for your products (even before marketing approval). I am a biopharma naming pro with three decades of successful naming, nomenclature, and branding experience. I have helped create hundreds of approved biopharma brand names, including Viagra®, Enbrel®, and Perjeta®. Currently as president of Gary Martin Group, my focus is on providing naming guidance to the biopharma industry. I have a passion for helping companies name their drugs, and I look forward to hearing your brief.
  Gary Martin San Francisco

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  GM

   
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  Biotech Brand Naming

  Gary Martin • San Francisco

  Created 11 years ago in Other

  Biotechs and life science start-ups are passionate about their scientific discoveries. By taking a proactive approach to naming, they can better appeal to investors, attract potential partners and communicate with the healthcare community. As founder of Gary Martin Group, my focus is on providing pharmaceutical naming guidance to small, emerging biotech companies. I have a passion for helping companies name themselves, name their drugs, develop their clinical trial branding/naming, and create USAN/INNs. Let’s discuss how nomenclature can advance your scientific dreams into commercial reality.
  Gary Martin San Francisco

  (1)
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  GM

   
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  Clinical Trial Branding

  Gary Martin • San Francisco

  Created 11 years ago in Other

  Brand your clinical trials and build your scientific position. The clinical trial phases present excellent opportunities for explaining your science and planting the seed of a novel molecule. I have helped many biopharma companies name their clinical trials and develop their visual identity, and I look forward to the opportunity to talk to you.
  Gary Martin San Francisco

  (1)
• 
  GM

   
  $5/min per minute Request a Call

  (1)
  Nonproprietary Name (USAN / INN) Development

  Gary Martin • San Francisco

  Created 11 years ago in Other

  The nonproprietary name, or "generic name," is a necessary and unique designation for every pharmaceutical substance or biologic product. It is requested on FDA applications and in drug substance chemical descriptions, and it also appears with the company's trade name on drug labels. Because the guidelines to develop a nonproprietary name are tricky, and the approval process is complicated, many nonproprietary names are initially rejected. I have helped many companies create nonproprietary names, and I can help you navigate these challenges successfully.
  Gary Martin San Francisco

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