Startup Mentor at Alchemist Accelerator Former VP of Marketing & Marketing Operations at Mintigo (acquired by Anaplan), Qordoba & Conversion Logic Former Head of Global Demand Generation at Zinier
I've been a B2B marketing leader for 16+ years, with the last 14 years focused on high growth SaaS startups. As the VP of Marketing, I've had to develop, execute, and build out teams to help grow sales pipeline and opportunities. As such, I can help B2B companies understand what kind of go-to-market strategies make the most sense for them.
If your business is thinking about implementing an account-based marketing (ABM) strategy, I can help! I've developed and executed ABM strategies for a number of different companies, and have also been recognized as a thought leader and speaker on this topic, including:
* Speaker at 2016 FlipMyFunnel – Austin * Speaker at 2016 FlipMyFunnel – Boston * "Top 40 ABM Superhero" by Terminus * "24 Top Account Based Marketing Influencers We’re Following On Twitter" by LeadGnome * “60+ ABM Experts To Follow & Learn From” by ReadyContacts
As a marketing operations practitioner and leader of revenue operations teams at several high growth B2B startups in the past, I've been responsible for building the infrastructure for effective go-to-market teams. This included an understanding of customer data architecture, cross function workflows and processes, implementation and use of appropriate sales & marketing technologies (i.e., CRM, marketing automation, sales engagement, analytics, etc.), funnel & growth frameworks, and analytics/measurement across the go-to-market teams.
The foundation of good marketing and sales is dependent upon understanding your target markets and their needs, how you're differentiated from alternatives, and communicating value. Oftentimes, the companies that I've worked at and also consulted for don't spend enough time developing proper messaging frameworks, let alone understand how to apply these frameworks to execute marketing and sales campaigns. If you are a B2B company, I can help you develop this foundation that will drive growth across your entire go-to-market function.
